WWF-Philippines’ Earth Hour 2018 - #Connect2Earth
#Connect2Earth is an open source movement started by WWF and its partners to engage millions of people worldwide to speak up on why nature matters and take the lead in acting against the harm being done to the planet we all call home. In the Philippines, the campaign was launched through Earth Hour, now the world's largest grassroots movement for the environment, with 2018 being its ten-year anniversary since its first launch in the Philippines in 2008. The general public was called on to “Experience Earth” with the hashtag #Connect2Earth, to utilize the power of social media to drive conversation, while celebrity ambassadors were tapped and partnerships with various organizations and media were sealed to help influence the people to make the changes in their lifestyle, encouraging them to eventually going beyond the hour.
WWF-Philippines’ Earth Hour 2018 #Connect2Earth won the IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.
