In the pursuit of igniting brand love for businesses in the Philippines and the region, some of Asia's premier brand architects and communication trailblazers have banded together to form Southeast Asia’s new, fast-rising communications agency, ComCo Southeast Asia. With New PR, Entrepreneurial Mindset and Southeast Asia access as the three core highlights of the newly eastablished communications agency, ComCo Southeast Asia was introduced to the market in a groundbreaking way through brand communications including public relations, social media, merchandising and B2B marketing.
Igniting Brand Love: The Launch of ComCo Southeast Asia won the 2017 IABC Quill Award of Excellence for Communication Management: Marketing, Advertising, and Brand Communication.
AirAsia in partnership with World Vision celebrated the season of giving through a joint Christmas initiative called “See the World,” an awareness building and fundraising effort for the benefit of Filipino children which aimed to raise at least one million pesos to provide sponsorship program for many children as direct recipients across the country. For every AirAsia seat booked or sold in the Philippines from 1 to 31 December 2017, five pesos was automatically donated to World Vision’s child sponsorship program and education-inspired programs. As the world’s best low-cost airline, AirAsia has opened the chance for more people to See the World and through this initiative with World Vision, AirAsia is also able to help underprivileged children to See the World but this time, through the gift of education.
AirAsia and World Vision’s “See the World” Initiative won the following:
As the Philippine 2016 national election became heated and intense, M&M’s introduced a campaign that made the people cool down and have some fun! M&M’s Red (Matapang, Magaling Red), Yellow (Kabarkadang Bayan Yellow) and Green (Confidently Smart Bae-yani Green) became official candydates and ran for the M&M’s Character of the Year election, also known as #VoteMMs2016.
Like a real election campaign, the M&M’s candydates had their own campaign managers and teams, PR and social media campaign, press rounds, mitingde avance that includes a grand but fun debate, motorcade and jingles, among others! Public response and social media engagement
M&M's Vote PH 2016 campaign won the IABC (International Association of Business Communicators) Quill Award of Excellence for Social Media Program.
SM Cinema, the largest film exhibitor in the Philippines, takes a step forward in film marketing and public relations as it created a campaign dubbed as “Reel to Real”, where movies come alive and move its audience. The initiative was targeted to the new breed of audiences, the millennial movie goers and their families. According to a study, this generation’s value system has shifted from acquisition of material wealth to emphasizing life experiences. While SM Cinema continues to be the purveyor of the most immersive cinema technology, this insight also presented a unique opportunity for the brand to differentiate its offerings by creating unique movie experiences, tapping into the market’s thirst for adventure. The “Reel to Real” campaign is focused on bringing movie worlds to life, allowing fans to experience the settings and props, meet characters, and providing them with new ways to be immersed in their favorite movie franchises.
SM Cinema’s “Reel to Real” Campaign won the following:
Led by Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and supported by the Department of Education, UP Manila College of Public Health, and Mommy Bloggers Philippines, the Kilusang Kontra Kuto was launched as an educational movement to help address the public health problem that is head lice infestation. Through institutional partnerships, PR executions and on-ground activations, the campaign aimed to educate the public regarding head lice prevention and proper treatment, as well as to remove the stigma associated with being kuto-infested.
Licealiz's "Kilusang Kontra Kuto" won the following:
Eastern Communications’ rebranding campaign “Our Strong Connection” is a call to bring back the human connection in the business of communications technology. This internal communications initiative was aimed at defining the company’s unique brand as being “high tech”, as they provide innovative services and “high touch” with their personalized customer service The company’s first step was to inspire its officials and employees to embrace the new brand through a holistic internal campaign, It began with a branding exercise, that allowed Eastern to improve its mission, vision and values. Branding collaterals were produced, showcasing new brand booklets, a redesign of the company logo and a website revamp, mounting billboards and street banners. Clients were also engaged in their Client Recognition Program that offered perks and privileges while promoting an even better customer service and products.
Eastern Communications' "Our Stronger Connection" rebranding campaign won the following::
WWF’s (World Wide Fund for Nature) Earth Hour, the world’s largest grassroots movement for the environment, has been celebrated in the Philippines since 2007. And for its tenth-year anniversary, Earth Hour harnessed the power of the youth by engaging and mobilizing them to be the climate leaders of tomorrow. Last March 25, 2017, millions of Filipinos switched off their lights, saving 165 megawatts of electricity in an hour equivalent to shutting down a medium-sized coal plant and shining the light on climate action to go beyond the hour in conserving the environment.
WWF-Philippines Earth Hour 2017 won the following:
The Camp ComCo Mentorship Program is an intensive and comprehensive talent incubation initiative, industry linkage course and apprenticeship program designed to transform communication, marketing and multimedia students and fresh graduates into revolutionary professionals of the new disciplines and global practice of New PR and Smart Social. Presented in three phases, Skills Calibration, Strategic Communications Immersion and Specialization Elective, the camp’s curriculum is facilitated by the organization’s pool of experts and its network of industry practitioners in the region. It gives participants the opportunity to interact with experts in the field, work on actual projects, and learn about the latest innovations in the industry.
The Camp ComCo Mentorship Program won the 2019 IABC Quill Award of Excellence for Communications Training and Education.
AirAsia was created by founder Tony Fernandes with the dream of making flying affordable and accessible to all. RedTalks with Daphne is a 6-parter web travel series hosted by award-winning TV host and producer Daphne Oseña-Paez that was envisioned by the AirAsia team to capture this spirit of flying, helping and inspiring communities. The team travelled all over Southeast Asia to capture the beauty, rich cultural heritage and inside stories of some of the region’s best-kept attractions and the airline that broke travel norms and made flying possible for everyone across Asia and beyond. ComCo Southeast Asia created a PR and Digital Campaign to promote the web series, which included a launch event and culminating trip to RedQ, AirAsia’s Headquarters in Kuala Lumpur, along with blogger partnerships and an FB quiz to increase engagement.
AirAsia’s “RedTalks with Daphne” won the following:
Through the years, Pioneer – a local insurance company – has pioneered campaigns focused on heightening the appreciation of the Philippine arts among millennials. After successful competitions in film-making and playwriting that gathered stories of friendship and hope, Pioneer launched a songwriting competition – the #MoveOnLang Movement – to promote resiliency among the Filipino youth through music. By encouraging the youth to draw inspiration from their own personal stories and teaching them to translate these into original song compositions, the campaign took flight.
Pioneer’s #MoveOnLang Songwriting Competition was promoted through channels that resonated with the target: through influential OPM songwriters and artists, campus tours and songwriting talks, and through various PR and digital efforts, and institutional and media partnerships with The Filipino Society of Composers, Authors and Publishers and ABS-CBN’s One Music PH.
The campus caravan travelled to seven different schools and gave workshops to over 1,000 students. The competition itself drew more than 150 well-crafted compositions from Filipino youth nationwide. On Facebook, it generated as much as 1.2M impressions and reached 1.6M users, and more than 4.8M mileage and 1.7M impressions on Twitter.
Over the course of the campaign, the agency was able to generate a total of 75 press pick-ups, with 29 coming from mainstream media and 46 from influential blogs. Media values amounted to PHP 33,393,319.43 with an ROI of 3239.33%.
Pioneer's "#MoveOnLang Songwriting Competition" won the following:
Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.
Unilab Foundation and Play It Forward’s “Make Play Happen” Play Advocacy Week campaign won the following:
#Connect2Earth is an open source movement started by WWF and its partners to engage millions of people worldwide to speak up on why nature matters and take the lead in acting against the harm being done to the planet we all call home. In the Philippines, the campaign was launched through Earth Hour, now the world's largest grassroots movement for the environment, with 2018 being its ten-year anniversary since its first launch in the Philippines in 2008. The general public was called on to “Experience Earth” with the hashtag #Connect2Earth, to utilize the power of social media to drive conversation, while celebrity ambassadors were tapped and partnerships with various organizations and media were sealed to help influence the people to make the changes in their lifestyle, encouraging them to eventually going beyond the hour.
WWF-Philippines’ Earth Hour 2018 #Connect2Earth won the IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.
Globally, the Philippines is the 3rd largest contributor to ocean plastics – a pressing concern that WWF-Philippines hopes to address as these toxic materials ultimately end up in our own food supply. Microplastics, the smaller, broken down pieces of plastic floating in our waters, make their way to the diet of the fish that we eat. In its continuing effort to conserve the environment, WWF-Philippines launched the #AyokoNgPlastik movement to spearhead the action to reduce and finally eradicate the use of single-use plastics in the country. Together with other vital partners, WWF-Philippines aims to achieve a long-term solution to this environmental problem.
WWF-Philippines’ #AyokoNgPlastik campaign won the following:
After the success of the recent rebranding campaign of Eastern Communications, another milestone has arrived for the pioneering connectivity solutions company as it celebrated its 140th Anniversary. This was an opportune time not only to mark the company’s achievements but to recognize those who have made the company’s success possible – their employees. To celebrate this milestone with the heart and soul of the company, Eastern Communication crafted year-long internal activities that motivated and re-energized employees including incentive and recognition programs, recreational activities, employee empowerment seminars, and CSR activities. With these workforce empowerment strategies, employees would become even more motivated and proud to be a part of Eastern Communications, inspiring them to go beyond to meet their professional goals.
Eastern Communications' 140th Anniversary campaign won the following:
In its pursuit to ignite social change in the Philippines, fast-rising and award-winning communications agency ComCo Southeast Asia developed Citizen ComCo, a communications practice and program focused on furthering social good by supporting advocacies through corporate social responsibility (CSR) driven efforts and communication campaigns. Citizen ComCo aims to develop impactful campaigns that can shape target stakeholders’ ideas and beliefs and convert them to action.
Citizen ComCo is both a service provided by the company for its clients, NGOs and brands alike, and a mission carried out by the company and its employees to help further the social good and spread awareness about the advocacies they believe in.
Citizen ComCo won the 2018 IABC Quill Award of Merit for Communication Management – Corporate Social Responsibility.
Eastern Communications is the first communications service provider in the Philippines, commissioned by the Spanish government to provide the country’s first telegraphic services. In 2017, they launched their “Our Strong Connection” campaign, where they defined the Eastern brand as both “High Tech” and “High Touch”.
Coming after this rebranding campaign and launched during their 140th anniversary in 2018, the Eastern Link VIP Club was created to further differentiate being “High Touch”, offering personalized customer service. Members received perks and privileges and access to educational expos and exclusive events.
The Eastern Link VIP Club helped increase customer satisfaction. Based on their 2019 Customer Satisfaction Study, 82% of the members were satisfied with their services versus 80.72% rating in 2018. Eastern Communications also ranked first in After-Sales Service with 83% rating versus six other providers. There was also an increase in revenue from existing base by 15% versus end of 2018.
Eastern Communications' "Eastern Link VIP Club" won the following::
WWF Philippines’ “Art, Heart, Earth” program was conceptualized to raise awareness on the issue of wildlife conservation and raise funds for WWF Philippines’ conservation projects. Five prominent local artists – National Artist Bencab, Elmer Borlongan, Geraldine Javier, Jose Santos III and Mark Justiniani, were engaged to be the organization’s first Art Ambassadors and to create sculptures for the cause. Efforts to promote the program included a launch event attended by media and noted art enthusiasts, press release seeding and an Art Ambassador Video Series sharing their views on the importance of environmental conservation, their environmental concerns and the role of art, with the public exhibition running from April 24 - May 6, 2018 at Ronac Lifestyle Center, Magallanes.
WWF Philippines’ “Art, Heart, Earth” program won the following:
Old Spice, grooming brand for men, launched the ‘Spice Up Your Ride’ raffle promo, where a lucky winner gets to win an exclusive Old Spice Edition of the equally confident and striking Ducati SuperSport motorbike.
For in its fifth year, Oakley hosted the Oakley Golf Cup, with participants comprised of CEOs, celebrities, seasoned players, aspiring athletes, golf enthusiasts, as well as the media who swung their golf clubs for a cause last May 29, 2017, at the Sherwood Hills Golf Club.
As a global leader in the tire industry, Goodyear marked another milestone when it celebrated its 120-year history of breakthrough achievements and products, while continuing to keep its eye on the road ahead with innovations beyond tires to help advance the next revolution in mobility.
Si Kathy at ang Kutostrophe is an edutainment material published for their Kilusang Kontra Kuto (KKK) Campaign of Licealiz Head Lice Treatment Shampoo, a brand under Lamoiyan Corporation.
The edutainment material in the form of coloring book was distributed to school children during the KKK road show, a nationwide health education campaign that aimed to raise awareness about head lice infestation in schools, including prevention and treatment, and change the public’s perception about head lice issues.
Licealiz's "Si Kathy at ang Kutostrophe" won the following:
• IABC Quill Award of Merit for Communication Skills – Publication (Si Kathy at ang Kutostrophe Coloring Book)
Mother-Baby Friendly Philippines, also known as the Crowd-based Monitoring of Milk Code Compliance (CMMCC), is a project by World Vision Philippines in partnership with the Department of Health (DOH) that allows Filipinos, especially mothers, to track and monitor any compliances and non-compliances in the Executive Order (EO) 51 (Philippine Milk Code of 1986), Republic Act (RA) 7600 (Rooming-in and Breastfeeding Act of 1992), and Republic Act (RA) 10028 (Expanded Breastfeeding Act of 2009), three laws that supports breastfeeding and proper nutrition of babies from 0 to 3 years old. Through a reporting system and crowd-sourcing monitoring campaign enabled by the project’s official website, mobile application, and text mechanism, everyone will be more alert in monitoring any violations of the mentioned laws as well as become more literate in knowing the proper nurturance of babies and its implications to their growth.
World Vision’s “Mother-Baby Friendly Philippines” Initiative won the following:
Together Possible is WWF’s call to action reminding everyone that together, we can protect the very things that keep us alive; at the same time, it embodies the way WWF works – in unity with people, partners and institutions to achieve lasting conservation solutions. Here in the Philippines, Together Possible was launched through a Year-Long Environmental Communications Program centered on campaigns that talked about Climate Change through Earth Hour, an art collaboration which launched WWF-Philippines first ever Art Ambassadors and a campaign that tackled the growing problem of single-use plastics through #AyokoNgPlastik (I don’t like single-use plastic), all amplified through partnerships and public relations events and executions.
WWF-Philippines’ “Together Possible” Campaign won IABC Quill Award of Merit for Communication Management - Nonprofit Campaign.
Social Innovation Challenge is World Vision Philippines’ competition for innovators looking to make a social impact by creating sustainable solutions that address agricultural and educational challenges identified in communities. For this project, World Vision puts the focus on two community problems: (Challenge #1) the climate change dangers in Sogod, Cebu¸ and (Challenge #2) 500 out-of-school youth in Brgy. Bucana, Davao City. These challenges were identified using the human-centered approach that focuses on the families and communities, through various in-depth interviews, focused group discussions, user journey mapping, secondary studies, and other research and validation tools. Six teams were selected and emerged as finalists, composed of students and professionals from the developmental sector vying to have their ideas implemented. After undergoing a bootcamp and other developments, the project culminated with The Final Pitch, wherein they presented their ideas to a multi-sectoral panel of judges.
World Vision’s Social Innovation Challenge won the PRSP’s Gold Anvil Award for PR Program on a Sustained Basis: Community Development (Urban/ Rural).
When drivers get hungry, they end up doing crazy things on the road. So Snickers reminded people not to let hunger get in the way of their driving as they launched the Don’t Drive Hungry Initiative in April 23, 2016.
Together with BBDO Guerrero, Concept in Action (CIA) and Comco Southeast Asia, Snickers kicked off the initiative by giving away free temporary Don’t Drive Hungry license plates at the Capital Commons Carpark –these temporary plates were not only LTO compliant but they’re also great reminders of the brand’s message to drive safe by not driving hungry.
Top influencers were engaged, motoring and lifestyle media covered the activation generating media values that exceeded targets.
Snickers’ Don’t Drive Hungry project won the following:
Today’s modern moms care not only for their family but are constantly looking for ways they can be their best self – and clothes can be a valuable asset in giving them the confidence to face the world.
The Electrolux UltimateCare range of washing machines come with innovations that prevent the fading of colors, shrinkage and misshaping – and to launch their latest products, we created the FashionCare campaign, designed to help fashionista moms care for their clothes.
To give moms the info they need to always look their best, the agency put together the Electrolux FashionCare Council composed of iconic designer Rajo Laurel, Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo. They were launched to the media during Electrolux’s 15th anniversary event.
The team also ran the Electrolux FashionCare Blogwriting Competition, which invited fashion and lifestyle bloggers to share their power dressing tips on their blogs and social networking sites. To create greater awareness for the contest, the agency partnered with Bloggers United, one of the country’s premier groups of fashion and lifestyle bloggers.
The result: Over P21 million in media values and over 40 blogpost entries for the Electrolux FashionCare blogwriting contest.
In 2016, TCL, one of the world’s leading players in the global TV industry, is commemorating its 35th anniversary. In the Philippines, TCL has also climbed to the number three spot in terms of sales for LED based TVs.
To celebrate these milestones, TCL decided to throw a victory party press conference entitled “35 Winning Years” which is also in line with its sports marketing initiative. Done partnership with ESPN, TCL is inviting families to share life through sports as they launch online videos highlighting inspiring stories of athletes.
For the TCL Victory Party Press Conference, the agency conceptualized and managed the event, including the engagement of Philippine Azkals football player Simone Rota. The agency was able to bring 70 lifestyle and sports media attendees and over PHP7.5 million worth of media values.
The TCL Inspiring Bonding Moments campaign won the 2017 Mumbrella Awards – Highly Commended for Best Localization of Global Strategy.
As a treat for their employees, Teleperformance Philippines had a creative collaboration with Wish 107.5 Bus, the only radio-on-wheels in the country! The Great Place to Work®-certified company brought OPM singer Michael Pangilinan to serenade its employees for a chance to unwind in its EDSA Greenfield District site in Mandaluyong City.
The “Write to Ignite Blogging Project”, ComCo Southeast Asia’s initiative co-presented by Eastern Communications and sponsored by Electrolux, Jobstreet, and Teleperformance, is a response to the need of our times, as every story comes a very long way during this period of crisis. An initiative open to bloggers in the Philippines, it was aimed to highlight the human spirit by encouraging them to share their reflections and personal plights during the COVID-19 pandemic.
ComCo Southeast Asia's "Write to Ignite Blogging Project" won the following:
• IABC Quill Award for Marketing, Advertising and Brand Communication
• Finalist - Marketing PR Awards 2021 for Best Use of Micro / Niche Influencers
• Shortlisted - 2021 Asia Pacific Tambuli Awards for Advocacy / Humanity
One Voice for Children is World Vision Philippines’ fundraising concert that aims to support the child-focused organization’s most vulnerable Filipino children, their families, and communities during the COVID-19 pandemic. Participated by the child-focused organization’s celebrity ambassadors and advocates, the virtual concert is a night dedicated to inspiring the public through music, prayers, and words. All proceeds from the One Voice for Children Virtual Concert supported World Vision’s education projects that aim to assist the children during the pandemic, including the annual distribution of school kits and the Abutin Na10 initiative.
Xiaomi Philippines' launched its latest flagship smartphone, the Mi11, in avirtual media event. The phone studio-grade camera features and pro performance to bring users a true ‘Movie Magic’ experience.
During the media event, attendees were asked to dress up as their favorite movie characters for a fun social media contest.
In celebration of its 25th year, leading online job portal JobStreet unveiled its brand evolution, recalibrating the platform by empowering aspiring job seekers and employers with “jobs that matter.”
Unveiling its first-ever brand evolution, JobStreet highlighted its mission to work with passion and purpose and its commitment to connect job seekers and hirers with what matters to them most. More than just directing jobseekers to a position or a hirer, JobStreet serves as a platform that connects people not only to jobs where their skill set is needed but also where they can pursue a meaningful career. The brand evolution is a first after more than two decades in the market.
Alongside unveiling a brand-new logo, look, and personality, JobStreet officially launched its new mobile application tailored to be more streamlined and responsive for jobseekers and hirers.
After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.
Queenie continued her career in the challenging path where she thought her creativity that she has been wanting to explore can be put into play. She handles event and media production and helps in the administration matters. Queenie also manages the website content of the Agency. She has already worked on projects of TCL, Oakley, Electrolux, AirAsia, and more to map out.
Queenie graduated Magna Cum Laude with Bachelor’s degree in Journalism at the Polytechnic University of the Philippines – Manila. As writing being the only way she can express more of her thoughts, she was an author of a book published by Precious Pages, was also an intern at Malaya Business Insight newspaper, and is currently a contributor to the online lifestyle blog, When In Manila.
He serves as the Agency’s torchbearer with his passion, drive and dynamic work in new business and the key projects he handled. Updated in current events and in touch with pop culture and trends, Harvey specializes on research, insights mapping and strategic communications support.
After undergoing a comprehensive training in ComCo Southeast Asia, Harvey now takes a key role in Strategic Planning and New Business and handles projects for WWF-Philippines, AirAsia and M&M’s SEA. He contributed to the success of some of ComCo Southeast Asia’s groundbreaking projects such as the AirAsia Travel Photographer 2016, WWF-Philippines Partners Night, Earth Hour, M&M’s Fun First Move project and AirAsia #ThankYou campaign, among others.
A Dean’s Lister and a graduate of Bachelor of Mass Communication from Pamantsan ng Lungsod ng Maynila (University of the City of Manila), Harvey and his team were declared Champion in the 2013 PRSP (Public Relations Society of the Philippines) Grand Prix, Junior Anvil Awardee in the 49th PRSP Anvil Awards and 1st Runner Up in the 2015 PANA (Philippine Association of National Advertisers) PANANAW Awards.
Peachy Taculod is armed with over 15 years experience in Digital and New Media, Peachy specializes in Digital Strategy, Digital Media Planning and Buying, Social Marketing, Online Community Management, Performance Marketing, and Digital and Social Media Audit.
Peachy has proven leadership experience in managing digital teams and service relationships with key partner clients and experience with C-level client relationship building and management, having worked with companies such as SM Investments Corporation and Globe Telecom.
She has held key positions in various digital and media agencies such as Wunderman, Group M, AdSpark and Ambient Digital, among others. Peachy graduated with a degree of Bachelor of Communication Arts from University of Santo Tomas.
A Public Relations professional who has handled clients from various industries including consumer, corporate, luxury, fashion, hospitality, non-government organizations, health, finance and entertainment
A team leader who ensures the work being delivered, Tricia is always the best in its class that has resulted in account wins, PR awards, clients retained and recognition for clients in their respective industries.
Tricia is an expert in client servicing, media and influencer relations, strategy development, stakeholder engagement, events management, writing press releases, speeches, newsletters and other press materials, proofreading, forward feature tracking and monitoring and analyzing of publicity mileage reports
She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.
Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.
Carl Cuevas is a seasoned communications practitioner with a holistic experience in strategic communications, account management, digital PR, media relations and editorial work spanning a varied range of industries and is a key player in the creation of ComCo Southeast Asia.
An advocate of Brand Love, he has provided strategic and media counsel for the biggest global and local companies and organizations such as P&G, SM Supermalls, SM Cinema, Electrolux, Cortal SQR, Philippine Airlines, WWF-Philippines, Philam Life, Payoneer, Riot Games, Scoot, Royal Caribbean Cruises, Avon Philippines, Abbott Nutrition, Wyeth Philippines, Alsons Power Group, and Republic Chemicals Inc.
He also served as the in-house internal and external communications lead for Metrobank and for the Union Bank of the Philippines’ Fintech Group.
Carl’s passion for making creative and impactful campaigns has been recognized in IABC Quill Awards and PRSP Anvil Awards such as for the launch of the Mall of Asia Arena that emphasized the artistry of OPM, and for compassion for others through Electrolux Philippines’ CSR program Clothes and Hugs.
He has extensive experience in media relations and has led the Media Centers of the 2017 Forbes Under 30 Summit in Manila and the first International Innovation Summit of the IT and Business Process Association of the Philippines (IBPAP). He was also a core committee member of the Media Centers of the 2015 Forbes Global CEO Summit Manila and APEC 2015.
He graduated Business Management from De La Salle University - Manila.
Her stint in business development of community enterprises, passion in growing these businesses with a heart and commitment to market and promote these through advocacy communication, honed her to strike the balance between being socially responsible and effective communicator at the same time.
Joan, as ComCo Southeast Asia’s Brand Communications and Administration Director, leads the Agency and client-driven advocacy projects and corporate social responsibility campaigns. She currently handles World Vision and Pinnacle Sources, a Manila-based business consultancy firm to social and small-to-medium enterprises (SMEs). She also supports Lamoiyan Corporation’s Licealiz advocacy project in public schools and social media.
Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry
She holds a degree in Business Administration from the University of the Philippines - Diliman.
Peachy Taculod is armed with over 15 years experience in Digital and New Media, Peachy specializes in Digital Strategy, Digital Media Planning and Buying, Social Marketing, Online Community Management, Performance Marketing, and Digital and Social Media Audit.
Peachy has proven leadership experience in managing digital teams and service relationships with key partner clients and experience with C-level client relationship building and management, having worked with companies such as SM Investments Corporation and Globe Telecom.
She has held key positions in various digital and media agencies such as Wunderman, Group M, AdSpark and Ambient Digital, among others. Peachy graduated with a degree of Bachelor of Communication Arts from University of Santo Tomas.
Carl Cuevas is a seasoned communications practitioner with a holistic experience in strategic communications, account management, digital PR, media relations and editorial work spanning a varied range of industries and is a key player in the creation of ComCo Southeast Asia.
An advocate of Brand Love, he has provided strategic and media counsel for the biggest global and local companies and organizations such as P&G, SM Supermalls, SM Cinema, Electrolux, Cortal SQR, Philippine Airlines, WWF-Philippines, Philam Life, Payoneer, Riot Games, Scoot, Royal Caribbean Cruises, Avon Philippines, Abbott Nutrition, Wyeth Philippines, Alsons Power Group, and Republic Chemicals Inc.
He also served as the in-house internal and external communications lead for Metrobank and for the Union Bank of the Philippines’ Fintech Group.
Carl’s passion for making creative and impactful campaigns has been recognized in IABC Quill Awards and PRSP Anvil Awards such as for the launch of the Mall of Asia Arena that emphasized the artistry of OPM, and for compassion for others through Electrolux Philippines’ CSR program Clothes and Hugs.
He has extensive experience in media relations and has led the Media Centers of the 2017 Forbes Under 30 Summit in Manila and the first International Innovation Summit of the IT and Business Process Association of the Philippines (IBPAP). He was also a core committee member of the Media Centers of the 2015 Forbes Global CEO Summit Manila and APEC 2015.
He graduated Business Management from De La Salle University - Manila.
2020: Gold Anvil Award for “Crowdsourcing for Meaningful Solutions: The World Vision Social Innovation Challenge” in the category Public Relations Program on a Sustained Basis - Community Development (Urban/ Rural)
2020: Gold Anvil Award for “#AyokoNgPlastik: The WWF Movement Against Single Use Plastics” in the category Specialized Public Relations Program - Advocacy Campaign
2020: Gold Anvil Award for “Make Play Happen: The First Play Advocacy Week led by Play It Forward and Unilab Foundation” in the category Public Relations Program on a Sustained Basis - Youth/ Children's Welfare
2020: Silver Anvil Award for “Eastern@140: A Celebration of 140 Years of Strong Connections” in the category Specialized Public Relations Program - Advocacy Campaign
2020: Silver Anvil Award for “Elevating the Customer Experience: The Eastern Communications Link VIP Club” in the category Public Relations Program Directed at Specific Stakeholders - Consumers
2020: Silver Anvil Award for "One for Children: The World Vision Mother-Baby Friendly Philippines initiative” in the category Specialized Public Relations Program - Advocacy Campaign
After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.
Queenie continued her career in the challenging path where she thought her creativity that she has been wanting to explore can be put into play. She handles event and media production and helps in the administration matters. Queenie also manages the website content of the Agency. She has already worked on projects of TCL, Oakley, Electrolux, AirAsia, and more to map out.
Queenie graduated Magna Cum Laude with Bachelor’s degree in Journalism at the Polytechnic University of the Philippines – Manila. As writing being the only way she can express more of her thoughts, she was an author of a book published by Precious Pages, was also an intern at Malaya Business Insight newspaper, and is currently a contributor to the online lifestyle blog, When In Manila.
He serves as the Agency’s torchbearer with his passion, drive and dynamic work in new business and the key projects he handled. Updated in current events and in touch with pop culture and trends, Harvey specializes on research, insights mapping and strategic communications support.
After undergoing a comprehensive training in ComCo Southeast Asia, Harvey now takes a key role in Strategic Planning and New Business and handles projects for WWF-Philippines, AirAsia and M&M’s SEA. He contributed to the success of some of ComCo Southeast Asia’s groundbreaking projects such as the AirAsia Travel Photographer 2016, WWF-Philippines Partners Night, Earth Hour, M&M’s Fun First Move project and AirAsia #ThankYou campaign, among others.
A Dean’s Lister and a graduate of Bachelor of Mass Communication from Pamantsan ng Lungsod ng Maynila (University of the City of Manila), Harvey and his team were declared Champion in the 2013 PRSP (Public Relations Society of the Philippines) Grand Prix, Junior Anvil Awardee in the 49th PRSP Anvil Awards and 1st Runner Up in the 2015 PANA (Philippine Association of National Advertisers) PANANAW Awards.
Is the Agency’s content wizard as he takes a key role in ComCo Southeast Asia’s multimedia content and creative services. He did exemplary work for various content initiatives ranging from copy, graphics design, social media and online video for various clients and ComCo’s corporate requirements.
After undergoing a comprehensive training in ComCo Southeast Asia, AC now takes a key role in Multimedia Content and Creative Services, and manages accounts such as Lamoiyan Corporation’s Licealiz, Pioneer Insurance, Platinum Karaoke, Pinnacle Sources – a business consultancy firm catering to SMEs and World Vision.
He contributed to the success of some of ComCo Southeast Asia’s most memorable campaigns such as Licealiz: Kilusang Kontra Kuto, Pioneer Insurance #MoveOnLang Songwriting Competition and Platinum Karaoke’s AlDub campaign, among others.
He earned his Bachelor of Arts in Communication degree with honors (Second Honor) from the Ateneo de Manila University. He had his internship at global communications firm Fleishman Hillard and e-commerce site Groupon Philippines.
Has vast experience in both Advertising and Public Relations, conceptualizing and executing marketing programs that encompassed both fields.
During her stint in Megaworld, Rachel was part of the team that won Best in Big Idea for the Second Half 2015 Planning and Best in Integrated Marketing Communications during the 2016 Business Planning Session. She was also the Communications point person in charge of the Megaworld’s Chinese New Year campaign and Easter Wonderland PR Campaign, both of which won Quill Excellence awards under the Marketing Communications and Special Events categories, respectively. She has also managed projects for brands of various multi-national companies such as Procter & Gamble’s Pampers and e.Studyante (e.student) CSR program and Wyeth’s Promil, Bonakid and Promama.
Aside from strategic planning and execution, Rachel also handles copywriting and editorial duties within her projects. As Communications Manager of Megaworld Commercial Division, she has served as Senior Editor of the Megaworld Lifestyle Malls Magazine and also managed content creation for ads and supplements, both for print and online. For PR Campaigns, aside from writing press releases, she has also created photos and stories that have landed in the front page among these Eastwood City’s Easter Egg Tree in 2014, Lucky Chinatown’s Year of the Sheep decor and Mid-Autumn Guinness Lantern Display and Eastwood City’s New Year Countdown to 2016. As Editorial Director in Campaigns & Grey PR., she was in charge of writing press releases, print supplements, TV capsule copies and editing event scripts.
Her stint in business development of community enterprises, passion in growing these businesses with a heart and commitment to market and promote these through advocacy communication, honed her to strike the balance between being socially responsible and effective communicator at the same time.
Joan, as ComCo Southeast Asia’s Brand Communications and Administration Director, leads the Agency and client-driven advocacy projects and corporate social responsibility campaigns. She currently handles World Vision and Pinnacle Sources, a Manila-based business consultancy firm to social and small-to-medium enterprises (SMEs). She also supports Lamoiyan Corporation’s Licealiz advocacy project in public schools and social media.
Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry
She holds a degree in Business Administration from the University of the Philippines - Diliman.
A Public Relations professional who has handled clients from various industries including consumer, corporate, luxury, fashion, hospitality, non-government organizations, health, finance and entertainment
A team leader who ensures the work being delivered, Tricia is always the best in its class that has resulted in account wins, PR awards, clients retained and recognition for clients in their respective industries.
Tricia is an expert in client servicing, media and influencer relations, strategy development, stakeholder engagement, events management, writing press releases, speeches, newsletters and other press materials, proofreading, forward feature tracking and monitoring and analyzing of publicity mileage reports
She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.
Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.
A champion of strategic integration, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his career. Ferdinand, who is also a certified digital marketer and crisis counselor in Asia-Pacific, has mastered the diverse fields of communications such as Strategic Communications, Integrated Marketing Communications, Marketing and Corporate Public Relations, Digital and Social, Content Marketing, Advocacy Communications, Cause Related Marketing, Corporate Social Responsibility, Internal Communications, Influencer Marketing, Special Events, and Video Storytelling, among others.
He has serviced some of the biggest global and local brands and organizations in the region (Shell, P&G, GSK, Wyeth, Boehringer Ingelheim, HP, Philips, Abbott, Pru Life UK, Volkswagen, Alaska, City of Dreams Manila, Nobu Hotel, KakaoTalk) and spearheaded landmark campaigns recognized by the industry here and across the globe. His works have been recognized by prestigious award-giving bodies such as Cannes Lion, Spikes Asia, PR Awards Asia, Mumbrella, MarCom Awards, Marketing Event Awards, Marketing PR Awards, Stevie Awards, Asia-Pacific Tambuli Awards, Kidlat, ARAW, Anvil Awards, and Quill Awards.
Ferdinand co-founded ComCo Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 65 local, regional and international brands (e.g. Eastern Communications, Jobstreet, Teleperformance, Xiaomi, Sunlife ASC, Lenovo, Licealiz, Gumtect, Hapee Kiddie, Electrolux, M&M’s, Snickers, Goodyear, AirAsia, SM Cinema, IMAX, Director’s Club, Snack Time, TCL, BPI Philam Life, Pioneer Insurance, Oakley, Old Spice, The Medical City - Clark, Ayala Malls) including reputable development and humanitarian organizations (e.g. World Vision, WWF, Unilab Foundation, UNFPA, WHO). Under his leadership, ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016.
Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. As a way of giving back to the industry, he created the award-winning Camp ComCo Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He is also fondly called as "coach" by those whom he took under his wing and mentored extensively in the practice.
Prior to ComCo SEA, Ferdinand was the Vice President for Brand Marketing, Digital, Social and Content of FleishmanHillard and Associate PR Director of Campaigns & Grey. Before his agency stint, he held corporate communications roles in First Metro Investment Corporation, Luen Thai International Group, and Globe Telecom as well as a broadcast journalism post in ABS-CBN News and Current Affairs.
Ferdinand is the Secetary and Chair of Digital & Publicity Committee of the International Association of Business Communicators (IABC) Philippines and Board Trustee and Chair of Students' PR Congress and Grand Prix of the Public Relations Society of the Philippines (PRSP). He also represents ComCo Southeast Asia in the the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Chartered Institute of Public Relations (CIPR) based in the United Kingdom, the ASEAN Public Relations Network (APRN), the Social Media Club based in Los Angeles in USA, and the International Public Relations Association (IPRA).