Unilab Foundation’s Play Advocacy Week
Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.Unilab Foundation’s Play It Forward aims to bring play to all children especially those in disaster-prone areas and hospitals. In 2018, they took play further with the first Play Advocacy Week, a week-long celebration encouraging everyone to take play seriously and to explore how play can be integrated in today’s society. A kick-off event was held which was attended by over 120 Play Champions. The Shagidi Shagidi Maglaro video challenge was also created as part of a social media campaign and was launched during the event. A Partner’s Toolkit was developed to guide partners in creating their own Play Advocacy Week event. A total of 66 registered partners were noted and 82 registered online and offline initiatives were conducted during the week-long event. Media pick-up values reached a total of ₱20,726,175.90 while the Play Advocacy Week Facebook page had a total of 4,418 Engaged Users and 39,969 Reached Users.
Unilab Foundation and Play It Forward’s “Make Play Happen” Play Advocacy Week campaign won the following:
- IABC Quill Award of Merit for Communication Skills – Publications (2019)
- Gold Anvil Award for Public Relations Programs on a Sustained Basis (2020)
