AirAsia’s “RedTalks with Daphne”

AirAsia was created by founder Tony Fernandes with the dream of making flying affordable and accessible to all. RedTalks with Daphne is a 6-parter web travel series hosted by award-winning TV host and producer Daphne Oseña-Paez that was envisioned by the AirAsia team to capture this spirit of flying, helping and inspiring communities. The team travelled all over Southeast Asia to capture the beauty, rich cultural heritage and inside stories of some of the region’s best-kept attractions and the airline that broke travel norms and made flying possible for everyone across Asia and beyond. ComCo Southeast Asia created a PR and Digital Campaign to promote the web series, which included a launch event and culminating trip to RedQ, AirAsia’s Headquarters in Kuala Lumpur, along with blogger partnerships and an FB quiz to increase engagement.

AirAsia’s “RedTalks with Daphne” won the following:

  • IABC Quill Award of Merit for Marketing, Advertising, and Brand Communications
  • IABC Quill Award of Merit for Digital Communications
  • IABC Quill Award of Merit for Audio-Visual