Calling all next-gen trailblazers! Get ready for the future of entertainment, work, and beyond at the Sony Next-Gen XP: A New Era in Entertainment and Technology Event, happening on March 2, 2024, at the SM Megamall, Fashion Hall.

Embrace the evolution of tomorrow and dive into a world where innovation meets lifestyle! Explore diverse experiential booths, enjoy creative performances, and grab the opportunity to win Sony’s next-generation products.

Navigate the pathways to a new era

“We invite everyone to get a firsthand experience of the New Era in Entertainment and Technology through our upcoming Sony Next-Gen XP event. We aim to demonstrate to the Filipino people that Sony is a partner in their goals and aspirations, giving them the top-notch selection of gadgets that seamlessly fit into their lifestyle,” said Sony Philippines President and Managing Director, Otake Nobuyoshi.

Let loose and dance to the beat of powerful, clear sound at the Dance Booth, experience enhanced listening as you chill at the Coffee Shop Booth, walk in style and comfort at the Travel Booth, and party like you’ve never done before at the Beach Party Booth.

Participants can also discover how content creators seamlessly incorporate Sony’s next-generation products into their work as they share personal experiences and tips. Enjoy all these and more as you explore Sony’s revolutionary next-generation products.

Get hyped up with world-class talent

Don’t miss the performance by the internationally acclaimed dance group, A-team, setting the stage for a futuristic vibe. Consisting of the best dancers of this generation in the country, describing their dancing prowess as amazing would be an understatement.

Watch out for more special performances from talented individuals and groups, gracing the stage. They will showcase unforgettable acts that will leave you wanting more.

Take home next-gen products with you

What could be more exciting? Simply visit each booth, capture a photo or video, post it on your socials, and earn a raffle entry for a chance to take home Sony’s next-generation products.

Tag your friends and don’t miss the chance to experience a new era of entertainment and technology on March 2 at the SM Megamall, Fashion Hall.



About Sony Electronics Asia Pacific Pte. Ltd. 

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony’s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services, please visit

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit:

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

COMCO Southeast Asia is the PR and communications partner of Sony Philippines.