Catering to the needs and lifestyle of the next generation, Sony Philippines brings a new era of entertainment and technology as it features top-of-the-line products and gadgets in its interactive event, the Next Gen XP, at the Mega Fashion Hall in SM Megamall, Mandaluyong City.

The event showcased Sony’s latest line of speakers, cameras, TVs, and headphones in awe-inspiring interactive installations, along with fun activities, the hippest performances from the internationally acclaimed dance crew A-Team, up-and-coming next-gen dance sensation Carlos Serrano III, and special performances from P-pop Female Alpha G22 and Wish Breakthrough Artist of the Year 2024, JOSH CULLEN.

The theme “Next Gen XP” is an homage to today’s youth culture, as Sony, being a trusted brand and leader in technology, continues to innovate to meet the updated demands of each generation, empowering the consumers in their entertainment and productivity needs.

“Sony has always aimed to inspire younger generations to pursue their passions, whether it’s music, travel, gaming, or anything else. Our purpose at Sony is to support your dreams with the power of technology, creating experiences that move many hearts, and deliver them to people around the world through our products, making people’s lives full of inspiration,” Nobuyoshi Otake, President and Managing Director of Sony Philippines.

Experience the Next Generation with Sony

The main feature of the event was experiential booths dedicated to showcasing Sony’s next-gen products and their integration into various lifestyles. The experiential booths were intended to make the event more engaging with the participants with an immersive installation that allows guests to see each product in different lifestyle scenarios. Participants in the event were able to witness the versatility of Sony’s technology; whether traveling, relaxing at a coffee shop, chilling with friends at the beach, or partying at the dance studio.

Each booth featured a next-gen Sony product that was fit for every lifestyle. The inviting Dance Studio booth for all partygoers featured the Sony’s SRS-XV800 Wireless Party Speaker which is equipped with Omni-directional sound that allows audio to fill an entire room, such as a big dance studio.

MJ Arda, from the award-winning, worldwide dance crew A-Team, shared the team’s experience with the SRS-XV800 and Sony’s next-generation line of wireless speakers, the X-Series. “When we train, we want to ensure that we are in the zone through the audio we hear. For us, dancing is all about emotions, creating connections with the audience, and conveying a message. Without the initial lift provided by the audio we hear, we cannot set the mood. But with the X-Series, every time the sound emanates from it, we hear every bit of what we need,” he shared.

Along with MJ, dancer and choreographer Joshua Decena also shared his thoughts on Sony’s X-Series speakers. “We have multiple studios, which makes the X-series very helpful since we can conveniently bring them anywhere. Its portability doesn’t compromise sound quality either; a single speaker such as the SRS-XV900 can even cover an entire court, ensuring we still feel the bass,” he explained.

For those who love outdoor vibes, the Beach Party booth showcases the SRS-XP500 and the SRS-XG300 speakers, which have ratings of water resistance, perfect for bringing the music to a seaside celebration. No beach party is complete without someone recording the experience with the featured A7C II camera, a camera packed with cutting-edge capture technology that allows one to capture both beach photos and videos in high resolution.

The hero product for the Travel Booth is none other than the WH-1000XM5 Wireless Noise-Canceling Headphones, equipped with industry-leading noise-canceling technology that lets one have a peaceful train commute without the interruption of those noisy train tracks.

Digital creator and tech reviewer Isa Rodriguez of Isa Knows Tech also commented on how Sony’s headphones could be a partner for one’s daily life. “I like living my life with background music! Doing what we do, we travel a lot for coverage and events, so whether it be me vibing, traveling, or editing audio that I just shot, this comes in handy,” she shared. “Sony offers industry-leading noise cancellation, and they don’t say it lightly; that is a fact, and that is something I can attest to,” Isa added, explaining why she keeps choosing Sony’s WF-1000XM5.

For multifaceted influencer and lifestyle content creator Yael Arevalo, Sony’s wireless headphones like the WH-CH520 aren’t just handy for traveling; they’re also invaluable for content creation. “If you’re seeking a fashionable and aesthetic device, I highly recommend Sony’s WH-CH520! It’s affordable for everyone, yet it delivers the quality that can elevate your lifestyle,” he shared.

For those traveling to the city for the first time, the ZV1-II camera, another feature in the Travel booth, is equipped with a wide-angle 18mm that lets travelers shoot a wider field, offering the opportunity to take wider cityscapes.

The star device featured in the Next Gen XP’s Café booth is the ZV-E10 camera, which allows one to take beautiful images with intricate bokeh effects.

Fashion, film, and art content creator Jaz Reyes emphasized the importance of having high-quality equipment, such as the ZV-E10, to inspire her to create daily content. “Good quality ideas have to match the equipment you use. Whether it’s audio or video, both are crucial aspects that need to be captured well. What’s great is Sony consistently upgrades their equipment to match the level of creativity we envision,” she explained.

Also featured in the Café booth is the SRS-XE300 speaker which has a Line Diffuser that lets the audio travel far, perfect for filling an entire cafe with ambient music. Complimenting the cafe aesthetic is the WH-CH520, Sony’s lightweight headphones with a trendy design that is perfect for one’s quaint business casual look.

Rising content creator, Aimee Yap, shares how she uses Sony’s audio products, like the WH-CH520, in her daily life. “I utilize it for nearly every aspect of my day – be it commuting, indulging in video content, adding a touch of fashion flair, and particularly during editing sessions. It’s comfortable and lightweight, reducing fatigue during extended use,” she commented.

Participants who joined the raffle and social media contests were also able to get a chance to bring home some of the featured products in the event as well, such as WF-C500 Truly Wireless Headphones, the WF-C700 Truly Wireless Headphones, the WI-C100 Wireless In-Ear Headphones, the SRS-XP500 Portable Wireless Speaker, and the SRS-XG300 Portable Wireless Speaker.

Next-Gen Performances at Mega Fashion Hall

The Next-Gen event would not have been complete without the exciting performances from some of the most coveted performers in the country. Turning up the fun was the world-renowned dance crew A-Team and their electrifying dance performance featuring the next-gen party speakers, the Sony X-Series, followed by the impressive dance skills of dancer-choreographer Carlos Serrano III.

Guests were also welcomed with girl power through the rising P-Pop girl group G22 composed of AJ, Alfea, and Jaz, performing hit songs such as “BANG!”, “Boomerang,” and “Loka.”

To cap the party, JOSH CULLEN, a distinguished member of the phenomenal P-Pop group SB19, filled the Next Gen XP event with his captivating presence while performing his hit solo single, “Wild Tonight” along with other songs, “Sofa” and “Get Right”.

The Sony Next Gen XP event also marked the first-ever collaboration between Sony Philippines and Sony Music. “Sony Music is thrilled to collaborate with Sony Philippines under the One Sony initiative. The exciting Next Gen line of audio, imaging, and video equipment is a perfect match for our efforts at Sony Music to bring world-class Filipino entertainment content to all music lovers. We look forward to even more fruitful partnerships in the near future,” shared Roslyn Pineda, General Manager of Sony Music Entertainment Philippines.

Sony has proven how their line of headphones, TVs, cameras, and speakers can be tailored towards any lifestyle in any setting. Today’s generation, known for their multitasking and the need to soul-search, is always in need of something they can use in their ever-changing lifestyles. This is the main concept of Sony’s “Next-Generation”, bringing innovation to a generation always changing, and always evolving. Technology should not just do one thing, and Sony’s mission is to make technology malleable to all types of people, making their lives easier and their dreams achievable.

Learn more about what is in store at Sony. Visit Sony’s official pages and stay tuned for more updates and exciting news. Visit Sony Philippines on Facebook, Instagram, and TikTok!

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DOWNLOAD THE PHOTOS HERE: https://t.ly/7m-LU

About Sony Electronics Asia Pacific Pte. Ltd.

Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional headquarters for Sony’s electronics business, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services, please visit www.Sony-asia.com.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of “continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges,” Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.Sony.net/

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

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Queenie Resmundo

After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.

Queenie continued her career in the challenging path where she thought her creativity that she has been wanting to explore can be put into play. She handles event and media production and helps in the administration matters. Queenie also manages the website content of the Agency. She has already worked on projects of TCL, Oakley, Electrolux, AirAsia, and more to map out.

Queenie graduated Magna Cum Laude with Bachelor’s degree in Journalism at the Polytechnic University of the Philippines – Manila. As writing being the only way she can express more of her thoughts, she was an author of a book published by Precious Pages, was also an intern at Malaya Business Insight newspaper, and is currently a contributor to the online lifestyle blog, When In Manila.

Justin Harvey Llamosa

He serves as the Agency’s torchbearer with his passion, drive and dynamic work in new business and the key projects he handled. Updated in current events and in touch with pop culture and trends, Harvey specializes on research, insights mapping and strategic communications support.

After undergoing a comprehensive training in ComCo Southeast Asia, Harvey now takes a key role in Strategic Planning and New Business and handles projects for WWF-Philippines, AirAsia and M&M’s SEA. He contributed to the success of some of ComCo Southeast Asia’s groundbreaking projects such as the AirAsia Travel Photographer 2016, WWF-Philippines Partners Night, Earth Hour, M&M’s Fun First Move project and AirAsia #ThankYou campaign, among others.

A Dean’s Lister and a graduate of Bachelor of Mass Communication from Pamantsan ng Lungsod ng Maynila (University of the City of Manila), Harvey and his team were declared Champion in the 2013 PRSP (Public Relations Society of the Philippines) Grand Prix, Junior Anvil Awardee in the 49th PRSP Anvil Awards and 1st Runner Up in the 2015 PANA (Philippine Association of National Advertisers) PANANAW Awards.

Peachy Taculod

Peachy Taculod is armed with over 15 years experience in Digital and New Media, Peachy specializes in Digital Strategy, Digital Media Planning and Buying, Social Marketing, Online Community Management, Performance Marketing, and Digital and Social Media Audit.

Peachy has proven leadership experience in managing digital teams and service relationships with key partner clients and experience with C-level client relationship building and management, having worked with companies such as SM Investments Corporation and Globe Telecom.

She has held key positions in various digital and media agencies such as Wunderman, Group M, AdSpark and Ambient Digital, among others. Peachy graduated with a degree of Bachelor of Communication Arts from University of Santo Tomas.

Tricia Cusi

A Public Relations professional who has handled clients from various industries including consumer, corporate, luxury, fashion, hospitality, non-government organizations, health, finance and entertainment

A team leader who ensures the work being delivered, Tricia is always the best in its class that has resulted in account wins, PR awards, clients retained and recognition for clients in their respective industries.

Tricia is an expert in client servicing, media and influencer relations, strategy development, stakeholder engagement, events management, writing press releases, speeches, newsletters and other press materials, proofreading, forward feature tracking and monitoring and analyzing of publicity mileage reports

She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.

Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.

Carl Cuevas, CDM

Carl Cuevas is a seasoned communications practitioner with a holistic experience in strategic communications, account management, digital PR, media relations and editorial work spanning a varied range of industries and is a key player in the creation of ComCo Southeast Asia.

An advocate of Brand Love, he has provided strategic and media counsel for the biggest global and local companies and organizations such as P&G, SM Supermalls, SM Cinema, Electrolux, Cortal SQR, Philippine Airlines, WWF-Philippines, Philam Life, Payoneer, Riot Games, Scoot, Royal Caribbean Cruises, Avon Philippines, Abbott Nutrition, Wyeth Philippines, Alsons Power Group, and Republic Chemicals Inc.

He also served as the in-house internal and external communications lead for Metrobank and for the Union Bank of the Philippines’ Fintech Group.

Carl’s passion for making creative and impactful campaigns has been recognized in IABC Quill Awards and PRSP Anvil Awards such as for the launch of the Mall of Asia Arena that emphasized the artistry of OPM, and for compassion for others through Electrolux Philippines’ CSR program Clothes and Hugs.

He has extensive experience in media relations and has led the Media Centers of the 2017 Forbes Under 30 Summit in Manila and the first International Innovation Summit of the IT and Business Process Association of the Philippines (IBPAP). He was also a core committee member of the Media Centers of the 2015 Forbes Global CEO Summit Manila and APEC 2015.

He graduated Business Management from De La Salle University - Manila.

Joan Icotanim

Her stint in business development of community enterprises, passion in growing these businesses with a heart and commitment to market and promote these through advocacy communication, honed her to strike the balance between being socially responsible and effective communicator at the same time.

Joan, as ComCo Southeast Asia’s Brand Communications and Administration Director, leads the Agency and client-driven advocacy projects and corporate social responsibility campaigns. She currently handles World Vision and Pinnacle Sources, a Manila-based business consultancy firm to social and small-to-medium enterprises (SMEs). She also supports Lamoiyan Corporation’s Licealiz advocacy project in public schools and social media.

Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry

She holds a degree in Business Administration from the University of the Philippines - Diliman.

Peachy Taculod

Carl Cuevas, CDM

He also served as the in-house internal and external communications lead for Metrobank and for the Union Bank of the Philippines’ Fintech Group.

He graduated Business Management from De La Salle University - Manila.

Araw Values Awards

2020: Silver ARAW Award for "Pioneer Insurance's #MoveOnLang Songwriting Competition" in the Love of Country category

Award

Asia-Pacific Stevie Awards

Gold Stevie Award for “Eastern Communication’s Link VIP Club Program” in the category Innovation in Customer Service Management, Planning & Practice (Telecommunications Industries)
Bronze Stevie Award for “Eastern Communications’ ‘Our Strong Connection’ Rebranding Campaign” in the category Brand Renovation/Re-branding category

Awards

The Marketing Events Awards

2018: Bronze Award for “Reel to Real Campaign – Avengers Fan Event and Deadpool Army Invades SM Cinema for Deadpool 2” in the category Best Event – PR/Guerilla Marketing Stunt for its PR Asia Awards

Award

PR Asia Awards

2018: Nominated for “Boutique Agency of the Year”
2018: Nominated for “SM Cinema’s Reel to Real Campaign” in the category PR Event.

Nominations

Mumbrella Awards

2017: Highly Commended for Best Localistaion of Global Strategy for TCL Inspiring Bonding Moments

Award

Spikes Awards

2017: Finalist in Best Use of Ambient Media for Snickers Don't Drive Hungry Campaign - License Plate Execution

Nomination

Marcom Awards

2018: Platinum Award for SM Cinema’s Reel to Real Campaign in Strategic Communications: Communications/Public Relations, Public Relations Program
2018: Gold Award for SM Cinema’s Reel to Real campaign in Strategic Communications: Marketing / Promotion Campaign, Integrated Marketing

Awards

Anvil Awards

2020: Gold Anvil Award for “Crowdsourcing for Meaningful Solutions: The World Vision Social Innovation Challenge” in the category Public Relations Program on a Sustained Basis - Community Development (Urban/ Rural)
2020: Gold Anvil Award for “#AyokoNgPlastik: The WWF Movement Against Single Use Plastics” in the category Specialized Public Relations Program - Advocacy Campaign
2020: Gold Anvil Award for “Make Play Happen: The First Play Advocacy Week led by Play It Forward and Unilab Foundation” in the category Public Relations Program on a Sustained Basis - Youth/ Children's Welfare
2020: Silver Anvil Award for “Eastern@140: A Celebration of 140 Years of Strong Connections” in the category Specialized Public Relations Program - Advocacy Campaign
2020: Silver Anvil Award for “Elevating the Customer Experience: The Eastern Communications Link VIP Club” in the category Public Relations Program Directed at Specific Stakeholders - Consumers
2020: Silver Anvil Award for "One for Children: The World Vision Mother-Baby Friendly Philippines initiative” in the category Specialized Public Relations Program - Advocacy Campaign
2019: Gold Anvil Award for “Igniting Talent – The Camp ComCo Mentorship Program” in the category Specialized Public Relations Program
2019: Gold Anvil Award for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category Public Relations Tools: Exhibit and Special Event – Fan or Consumer Experience
2019: Gold Anvil Award for “Our Strong Connection – The Eastern Communications Internal Rebranding Campaign” in the category Public Relations Program Directed at Specific Stakeholders – Employees
2019: Silver Anvil Award for “Kilusang Kontra Kuto led by Lamoiyan Corporation’s Licealiz” in the category Public Relations Program on a Sustained Basis – Youth / Children’s Welfare
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Public Relations Program Directed at Specific Stakeholders – Consumers
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Specialized Public Relations Program – Advocacy Campaign
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Public Relations Program on a Sustained Basis – Education/Literacy
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Public Relations Tools: Exhibit and Special Event – Fundraising
2019: Silver Anvil Award for “Raising Awareness for Conservation through Art: WWF’s “Art, Heart, Earth” Program” in the category Specialized Public Relations Program
2019: Silver Anvil Award for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category Public Relations Program Directed at Specific Stakeholders – Consumers
2018: Silver Award for “Pioneer’s #MoveOnLang Songwriting Competition” in the category Public Relations Programs on a Sustained Basis – External Consumers, Communities, Special Interest/Advocacy Groups
2018: Silver Award for “Pioneer’s #MoveOnLang Songwriting Competition” in the category Public Relations Programs on a Sustained Basis – Youth/Children’s Welfare

Awards

Kidlat Awards

2017: Silver for Promo and Activation for Snickers Don't Drive Hungry Campaign - License Plate Execution
2017: Silver for Creative Use of Media for Snickers Don't Drive Hungry Campaign - License Plate Execution

Awards

IABC The Philippine Quill Awards

2019: IABC Quill Award for Agency of the Year 2^nd Runner Up
2019: IABC Quill Award of Excellence for “Eastern @ 140: A Celebration of 140 Years of Strong Connections” in the category of Communication Management – Marketing, Advertising and Brand Communication
2019: IABC Quill Award of Excellence for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category of Communications Management – Customer Relations
2019: IABC Quill Award of Excellence for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category of Communication Skills – Special and Experiential Events
2019: IABC Quill Award of Excellence for “#AyokoNgPlastik: The WWF-Philippines’ Movement Against Single-Use Plastics” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Merit for “Be A Play Champion – Unilab Foundation’s Play Advocacy Week Toolkit” in the category of Communication Skills – Publications
2019: IABC Quill Award of Merit for “#Connect2Earth: The WWF-Philippines Earth Hour 2018” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Merit for “Together Possible: the WWF-Philippines Environment Communications Program” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Excellence for “Art for a Cause: the WWF’ “Art, Heart, Earth” PR Program” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Excellence for “Igniting Talent — The Camp ComCo Mentorship Program’’ in the category of Communications Training and Education
2018: Nominated for “Agency of the Year”
2018: IABC Quill Award of Excellence for “The Gift of Education – The AirAsia – World Vision See the World initiative” in the category Communication Skills – Audio-Visual
2018: IABC Quill Award of Excellence for “The Gift of Education – The AirAsia – World Vision See the World initiative” in the category Communication Management – Corporate Social Responsibility
2018: IABC Quill Award of Merit for “The Gift of Education – The AirAsia – World Vision See the World initiative” in the category Communication Management – Nonprofit Campaign
2018: IABC Quill Award of Merit for “The Power of the Youth – The WWF Earth Hour Camp” in the category Communication Skills – Special Event
2018: IABC Quill Award of Merit for “The Power of the Youth – The WWF Earth Hour Camp” in the category Communication Management – Nonprofit Campaign
2018: IABC Quill Award of Merit for “Si Kathy at ang Kutostrophe – The Lamoiyan Corporation’s Licealiz KKK Coloring Book” in the category Communication Skills – Publication
2018: IABC Quill Award of Merit for “Youth’s Message of Hope – The Pioneer Insurance #MoveOnLang Songwriting Competition” in the category Communication Management – Social Media
2018: IABC Quill Award of Merit for “Youth’s Message of Hope – The Pioneer Insurance #MoveOnLang Songwriting Competition” in the category Communication Management – Corporate Social Responsibility
2018: IABC Quill Award of Merit for “Our Strong Connection – The Eastern Communications rebranding campaign” in the category Communication Management – Internal Communication
2018: IABC Quill Award of Merit for “AirAsia’s Red Talks with Daphne season 1 – Amazing Stories to Inspire your Journeys” in the category Communication Skills – Audio-Visual
2018: IABC Quill Award of Merit for “AirAsia’s Red Talks with Daphne season 1 – Amazing Stories to Inspire your Journeys” in the category Communication Management – Digital Communications
2018: IABC Quill Award of Merit for “AirAsia’s Red Talks with Daphne season 1 – Amazing Stories to Inspire your Journeys” in the category Communication Management – Marketing, Advertising and Brand Communications
2018: IABC Quill Award of Merit for “#CitizenComCo – The ComCo Southeast Asia Advocacy Communications Practice” in the category Communication Management – Corporate Social Responsibility
2017: IABC Quill Award of Excellence for “Igniting Brand Love through New PR - The Launch of ComCo Southeast Asia” in the category Communication Management: Marketing, Advertising, and Brand Communication
2017: IABC Quill Award of Excellence for “Bringing in the Fun in a Hot Election Season: The Vote M&M's 2016 Campaign” in the category Communication Management: Social Media Programs

Awards

Queenie Resmundo

After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.

Justin Harvey Llamosa

AC Recio

Is the Agency’s content wizard as he takes a key role in ComCo Southeast Asia’s multimedia content and creative services. He did exemplary work for various content initiatives ranging from copy, graphics design, social media and online video for various clients and ComCo’s corporate requirements.

After undergoing a comprehensive training in ComCo Southeast Asia, AC now takes a key role in Multimedia Content and Creative Services, and manages accounts such as Lamoiyan Corporation’s Licealiz, Pioneer Insurance, Platinum Karaoke, Pinnacle Sources – a business consultancy firm catering to SMEs and World Vision.

He contributed to the success of some of ComCo Southeast Asia’s most memorable campaigns such as Licealiz: Kilusang Kontra Kuto, Pioneer Insurance #MoveOnLang Songwriting Competition and Platinum Karaoke’s AlDub campaign, among others.

He earned his Bachelor of Arts in Communication degree with honors (Second Honor) from the Ateneo de Manila University. He had his internship at global communications firm Fleishman Hillard and e-commerce site Groupon Philippines.

Rachel Syfargo

Has vast experience in both Advertising and Public Relations, conceptualizing and executing marketing programs that encompassed both fields.

During her stint in Megaworld, Rachel was part of the team that won Best in Big Idea for the Second Half 2015 Planning and Best in Integrated Marketing Communications during the 2016 Business Planning Session. She was also the Communications point person in charge of the Megaworld’s Chinese New Year campaign and Easter Wonderland PR Campaign, both of which won Quill Excellence awards under the Marketing Communications and Special Events categories, respectively. She has also managed projects for brands of various multi-national companies such as Procter & Gamble’s Pampers and e.Studyante (e.student) CSR program and Wyeth’s Promil, Bonakid and Promama.

Aside from strategic planning and execution, Rachel also handles copywriting and editorial duties within her projects. As Communications Manager of Megaworld Commercial Division, she has served as Senior Editor of the Megaworld Lifestyle Malls Magazine and also managed content creation for ads and supplements, both for print and online. For PR Campaigns, aside from writing press releases, she has also created photos and stories that have landed in the front page among these Eastwood City’s Easter Egg Tree in 2014, Lucky Chinatown’s Year of the Sheep decor and Mid-Autumn Guinness Lantern Display and Eastwood City’s New Year Countdown to 2016. As Editorial Director in Campaigns & Grey PR., she was in charge of writing press releases, print supplements, TV capsule copies and editing event scripts.

Joan Icotanim

Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry

She holds a degree in Business Administration from the University of the Philippines - Diliman.

Tricia Cusi

She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.

Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.

Ferdinand Bondoy, CDM

A champion of strategic integration, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his career. Ferdinand, who is also a certified digital marketer and crisis counselor in Asia-Pacific, has mastered the diverse fields of communications such as Strategic Communications, Integrated Marketing Communications, Marketing and Corporate Public Relations, Digital and Social, Content Marketing, Advocacy Communications, Cause Related Marketing, Corporate Social Responsibility, Internal Communications, Influencer Marketing, Special Events, and Video Storytelling, among others.

He has serviced some of the biggest global and local brands and organizations in the region (Shell, P&G, GSK, Wyeth, Boehringer Ingelheim, HP, Philips, Abbott, Pru Life UK, Volkswagen, Alaska, City of Dreams Manila, Nobu Hotel, KakaoTalk) and spearheaded landmark campaigns recognized by the industry here and across the globe. His works have been recognized by prestigious award-giving bodies such as Cannes Lion, Spikes Asia, PR Awards Asia, Mumbrella, MarCom Awards, Marketing Event Awards, Marketing PR Awards, Stevie Awards, Asia-Pacific Tambuli Awards, Kidlat, ARAW, Anvil Awards, and Quill Awards.

Ferdinand co-founded ComCo Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 65 local, regional and international brands (e.g. Eastern Communications, Jobstreet, Teleperformance, Xiaomi, Sunlife ASC, Lenovo, Licealiz, Gumtect, Hapee Kiddie, Electrolux, M&M’s, Snickers, Goodyear, AirAsia, SM Cinema, IMAX, Director’s Club, Snack Time, TCL, BPI Philam Life, Pioneer Insurance, Oakley, Old Spice, The Medical City - Clark, Ayala Malls) including reputable development and humanitarian organizations (e.g. World Vision, WWF, Unilab Foundation, UNFPA, WHO). Under his leadership, ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016.

Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. As a way of giving back to the industry, he created the award-winning Camp ComCo Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He is also fondly called as "coach" by those whom he took under his wing and mentored extensively in the practice.

Prior to ComCo SEA, Ferdinand was the Vice President for Brand Marketing, Digital, Social and Content of FleishmanHillard and Associate PR Director of Campaigns & Grey. Before his agency stint, he held corporate communications roles in First Metro Investment Corporation, Luen Thai International Group, and Globe Telecom as well as a broadcast journalism post in ABS-CBN News and Current Affairs.

Ferdinand is the Secetary and Chair of Digital & Publicity Committee of the International Association of Business Communicators (IABC) Philippines and Board Trustee and Chair of Students' PR Congress and Grand Prix of the Public Relations Society of the Philippines (PRSP). He also represents ComCo Southeast Asia in the the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Chartered Institute of Public Relations (CIPR) based in the United Kingdom, the ASEAN Public Relations Network (APRN), the Social Media Club based in Los Angeles in USA, and the International Public Relations Association (IPRA).

Sony brings the new era of entertainment and technology at the Next Gen XP

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Success!

Queenie Resmundo

Justin Harvey Llamosa

Peachy Taculod

Tricia Cusi

Carl Cuevas, CDM

Joan Icotanim

Peachy Taculod

Carl Cuevas, CDM

Araw Values Awards

Award

Asia-Pacific Stevie Awards

Awards

The Marketing Events Awards

Award

PR Asia Awards

Nominations

Mumbrella Awards

Award

Spikes Awards

Nomination

Marcom Awards

Awards

Anvil Awards

Awards

Kidlat Awards

Awards

IABC The Philippine Quill Awards

Awards

Queenie Resmundo

Justin Harvey Llamosa

AC Recio

Rachel Syfargo

Joan Icotanim

Tricia Cusi

Ferdinand Bondoy, CDM