Pioneer Insurance together with Filipino Society of Composers, Authors, and Publishers (FILSCAP) and its communications / public relations agency ComCo Southeast Asia bagged two Anvil Awards at the recent 53rd Anvil Awards organized by the Public Relations Society of the Philippines (PRSP).
Promoting resiliency and inspiring hope among the Filipino youth through arts and music, Pioneer’s #MoveOnLang Songwriting Competition won a Silver Anvil for External Consumers, Communities, Special Interest/Advocacy Groups category and another Silver Anvil under Youth/Children’s Welfare category.
Dubbed as the Oscars of Public Relations, the Anvil is the symbol of excellence in Public Relations. It is awarded to outstanding public relations programs and tools after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.
After organizing successful competitions in film-making and playwriting that generated inspiring stories of friendship and hope, Pioneer Insurance launched a songwriting competition in 2016 through the #MoveOnLang campaign, which encouraged the youth to draw inspiration from their own personal stories and taught them to translate these into original song compositions.
“This campaign really means a lot to our company and we are delighted for this recognition by PRSP,” says Pioneer Life Inc. First Vice President and Marketing Head Len Pozon. “Definitely, Pioneer Insurance will be more encouraged and inspired to support the arts through our initiatives and advocacy programs, and we’re extremely excited for our next.”
Together with FILSCAP and ComCo Southeast Asia, Pioneer Insurance’s #MoveOnLang Songwriting Competition was promoted through channels that resonated with Filipino youth: through influential OPM songwriters and artists; through campus tours and songwriting workshops; and on various digital platforms and media partners including ABS CBN’s One Music PH, for extensive mileage in spreading the advocacy.
“FILSCAP is dedicated to empower our music enthusiasts, especially the Filipino youth. It’s our pleasure to have been part of this meaningful campaign by Pioneer Insurance and we’re glad that the effort has been recognized and appreciated by the communications industry,” shares FILSCAP President Rico Blanco.
“We have always been supportive of our clients and partners that foster life-changing advocacies,” says ComCo Southeast Asia Regional Integration and Executive Director Ferdinand Bondoy. “We make sure that our engagements have impacts to the lives of our audience and the #MoveOnLang with Pioneer Insurance is definitely a milestone for our agency.”
Pioneer’s #MoveOnLang garnered more than 150 composition entries from 42 different schools nationwide.
Yosef Escoto from San Beda College Alabang emerged victorious as the Grand Winner and won a prize of PHP 100,000 for his original composition “Invincible.” The first runner-up, Benjamin Quijano (“Aking Mundo”) from University of the Philippines Los Baños, and the second runner-up, Kenneth Roquid (“Alive”) from University of the Philippines Diliman won PHP 50,000 and PHP 30,000 respectively.
To recognize the songwriting prowess of the remaining seven finalists, Pioneer awarded PHP 10,000 each to CK Sabillo (“Chronosphere”) from University of Santo Tomas; Julia Dichoso (“Hand In Hand”) from Sorsogon State College; Julien Cloma (“From Now On”) from STI College Novaliches; Luigi Balazo (“Make It Through”) from University of San Carlos; Marie Salvaleon (“Martsa Ni Marta”) from Southwestern University PHINMA; Marie Tayag (“The Biggest Leap”) from De La Salle University Manila; and Patricia Monsod (“Time”) from University of the Philippines Diliman. Julia Dichoso’s song “Hand In Hand” was crowned as Online Favorite, for which she was awarded PHP 10,000. To listen to the songs from the Move On Movement, check out #MoveOnLang (A Songwriting Competition) playlist on Spotify.
Aside from the cash prizes, Pioneer Insurance granted PHP 100,000 worth of insurance coverage to all the 10 finalists for #MoveOnLang Songwriting Competition its Finals Night held at Hard Rock Café Makati last February 2017.
Keeping their promise to promote Philippine arts, Pioneer Insurance recently launched a T-Shirt design contest entitled “Big Heart” in colleges and universities to uphold acts of kindness among Filipinos.
ComCo Southeast Asia is the PR partner of Pioneer Insurance.