Regional integrated communications agency ComCo Southeast Asia through its Citizen ComCo initiative, in partnership with global development and advocacy organization World Vision, continue their mission of giving companies and brands opportunities to give back, this time with a focus on supporting micro, small and medium enterprises (MSMEs) through the Cause Marketing for Good Virtual Conference.
Created and organized by ComCo Southeast Asia and World Vision, the Cause Marketing for Good Virtual Conference is part of the organizations’ larger initiative to orient MSMEs on the value of cause-related marketing or CRM, which is especially relevant in today’s pandemic environment, and to equip them on how to champion social issues through their marketing efforts.
Happening on July 21, 2 p.m., the online conference will include sessions on defining CRM, CRM’s impact on sales from AirAsia, CRM’s impact on consumer behavior from David and Golyat, and how to use e-commerce to forward your cause from Lazada. There will also be a panel discussion on how to create effective CRM campaigns featuring experts and practitioners of the field such as ComCo Southeast Asia for public relations and Ideas X Machina for creatives.
The ongoing pandemic has had a massive effect on the economy, with MSMEs taking the brunt of this as they make up 99.5% of business establishments in the Philippines and employ 62.4% of the country’s workforce according to the Philippine Statistics Authority. MSMEs are currently facing huge hurdles to keep their businesses afloat, especially in the face of quarantine regulations and economic slowdown.
But with the challenge brought about by the pandemic comes bayanihan spirit – the value of Filipino community as they work together towards a common goal. This has urged individuals, communities, organizations, and even brands and companies, to band together and help each other during this crisis. It has also shown us how Filipino consumers, especially millennials and Gen Zers, are responding positively to brands and companies who support advocacies and stand for causes and values that they believe in.
According to the Global Millennial Survey 2021 by professional services firm Deloitte, millennials and Gen Zers are concerned about the positive impact of businesses on society. These generations of consumers tend to make decisions aligned with their values, with more than a quarter of respondents saying that businesses’ impact on the environment influence their buying decisions, expecting brands to be aligned with their personal values before they invest in their products or services.
In the eyes of consumers, businesses can and have the responsibility to do good – and doing good actually makes for good business. Through the Cause Marketing for Good Campaign and Virtual Conference, ComCo Southeast Asia and World Vision look forward to helping more MSMEs build strong connections with their customers through effective and sustainable cause-related marketing campaigns – ones that allow them to sell while also creating a positive social impact in the Philippines.
“We would like to thank World Vision for partnering up with ComCo Southeast Asia for this meaningful initiative that is more important than ever for many small and medium businesses looking to create a positive change and influence for their communities. It’s always an honor to work with World Vision, one of the most trusted advocacy organizations in the country and across the world,” said Mr. Ferdinand Bondoy, ComCo Southeast Asia’s Regional Integration and Chief Executive Director.
“Actually, I have been supporting World Vision for more than a decade already, transcending my stints in previous companies. And as my partners and I co-founded ComCo Southeast Asia in 2016, the wonderful collaboration continues with our Agency becoming World Vision’s communications partner in the Philippines.”
“We at World Vision are humbled to be alongside MSMEs as they journey toward learning and growth in these unprecedented times. Together with ComCo Southeast Asia, an agency that shares our dedication to building a better world for children, we offer the ‘Cause Marketing for Good’ program,” said Mr. Rommel V. Fuerte, World Vision’s National Director.
ComCo Southeast Asia is regional boutique communications agency that aims to create meaningful stories, ignite brand love and social change through New PR and Smart Social. The Agency’s Citizen ComCo initiative has been at the forefront of advocacy work since 2016, and on its fifth year, it launched “5 Gifts to the Community” to give back and pay forward to different sectors – children, youth and education; heritage, culture and tourism; wildlife, biodiversity and environmental conservation; social, micro and small enterprises; and Southeast Asian integration.
World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. The organization has been continuously engaging various sectors including the national and local government, businesses, the academe, churches, media, the general public, and other groups and individuals, and has managed to reach millions of children, families and communities through its child-focused programs, emergency response, economic development interventions and advocacy initiatives, with the help of thousands of Filipino sponsors and donors.
Participants may register for the Cause Marketing for Good Virtual Conference at wvph.co/CauseMarketingForGood.
To know more about World Vision and ComCo Southeast Asia’s partnership, visit www.worldvision.org.ph or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter.
About ComCo Southeast Asia
ComCo Southeast Asia or ComCo SEA is a trailblazing and global award-winning integrated communications agency powered by the coalition of premier brand architects, inspired storytellers, and communication trailblazers in the region. Headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia and Indonesia, ComCo SEA takes the lead in the innovation of premier brands and growth of up-and-coming businesses through the emerging global disciplines of New PR – a strategy based, content-driven, and channel-agnostic way of doing PR, and Smart Social – a holistic, authentic and integrated approach in the maximization of digital and social channels, to effectively reach and engage audiences and help influence change. To know more about ComCo Southeast Asia, visit www.comcosea.com.
About World Vision
World Vision is a Christian relief, development, and advocacy organization dedicated to working with children, their families, and communities to overcome poverty and injustice. Inspired by its Christian faith and values, it is dedicated to working with the world’s most vulnerable people. It serves and collaborates with all people regardless of religion, race, ethnicity, or gender.