WWF-Philippines’ #AyokoNgPlastik Campaign

WWF-Philippines’ #AyokoNgPlastik Campaign

Globally, the Philippines is the 3rd largest contributor to ocean plastics – a pressing concern that WWF-Philippines hopes to address as these toxic materials ultimately end up in our own food supply. Microplastics, the smaller, broken down pieces of plastic floating in our waters, make their way to the diet of the fish that we eat. In its continuing effort to conserve the environment, WWF-Philippines launched the #AyokoNgPlastik movement to spearhead the action to reduce and finally eradicate the use of single-use plastics in the country. Together with other vital partners, WWF-Philippines aims to achieve a long-term solution to this environmental problem.

WWF-Philippines’ #AyokoNgPlastik campaign won the following:

• IABC Quill Award of Excellence for Communications Management – Nonprofit Campaign
• PRSP Gold Anvil Award – Specialized PR Program: Advocacy Campaign