WWF-Philippines’ “Art, Heart, Earth” Program
WWF Philippines’ “Art, Heart, Earth” program was conceptualized to raise awareness on the issue of wildlife conservation and raise funds for WWF Philippines’ conservation projects. Five prominent local artists – National Artist Bencab, Elmer Borlongan, Geraldine Javier, Jose Santos III and Mark Justiniani, were engaged to be the organization’s first Art Ambassadors and to create sculptures for the cause. Efforts to promote the program included a launch event attended by media and noted art enthusiasts, press release seeding and an Art Ambassador Video Series sharing their views on the importance of environmental conservation, their environmental concerns and the role of art, with the public exhibition running from April 24 – May 6, 2018 at Ronac Lifestyle Center, Magallanes.
WWF Philippines’ “Art, Heart, Earth” program won the following:
- PRSP Silver Anvil Award – Specialized Public Relations Program: Advocacy Campaign
- IABC Quill Award of Excellence for Communications Management – Nonprofit Campaign
