SM Cinema is flying high with Marvel Studios’ Captain Marvel this February as the Philippines’ largest film exhibitor kicks off its Captain Marvel campaign!

On February 14, SM Cinema launched the Captain Marvel Fan Experience at the SM City North Edsa – The Block Atrium. Marvel fans got a chance to crash-land to the world of Carol Danvers in an interactive exhibit to celebrate the movie’s coming in the Philippines.

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Cosplayers visit SM Cinema during the launch of the Fan Experience.

SM Cinema put together exciting activities for mall-goers and fans alike! Walkthrough the asymmetrical entrance arches of the exhibit, featuring larger-than-life displays of Carol Danvers, her famous jet fighter, and her trusty sidekick Goose the cat. A few steps in and fans will be pumped up to see an incredible array of toy displays from Hot Toys and Filbar’s that will ignite the fan in everyone. Highlighted in the exhibit is the personal gallery and the 180° photobooth where everyone got to show Captain Marvel in them. At the heart of SM Cinema’s exhibit is the superhero’s famous emblem, which fired up everyone’s anticipation for Marvel Studios’ latest superhero origin film. Finally, cap off the Fan Experience by taking home premium memorabilia from Toy Kingdom and The SM Store.

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Fans answer trivia questions about their new favorite superhero during the launch

Fans also got to prepare for complete take off with Captain Marvel as SM Cinema brought the Captain Marvel experience straight from Singapore. The Captain Marvel Fan Event was broadcasted to mall-goers via livestream to jumpstart SM Cinema’s campaign.

Fans gathered together to watch the livestream of the Fan Event in Singapore.

Filipino fans got to take part in the fan event’s blow-by-blow coverage from SM Cinema with radio and TV personality Joyce Pring using the hashtag #CaptainMarvelAtSMCinema. Gracing the jampacked Fan Event in Singapore were Brie Larson, Samuel L. Jackson, Gemma Chan, and directors Anna Boden and Ryan Fleck.

The festivities are not yet over! Get the full Captain Marvel Fan Experience when SM Cinema’s interactive exhibit goes around Metro Manila on these dates: February 14 to 27 at SM City North Edsa, March 1 to 10 at SM City Southmall, and March 12 to 27 at SM City San Lazaro.

Catch Marvel Studios’ Captain Marvel beginning March 6 at SM Cinema, SM Cinema IMAX, and Director’s Club Cinema branches nationwide. Skip the lines and get the best seats in the house by getting your tickets via or the SM Cinema App. Don’t miss the latest digital promos and online activities by subscribing to SM Cinema on,, and

ComCo Southeast Asia is the PR partner of SM Cinema.