SM Cinema, the largest cinema exhibitor in the country and Called to Rescue, an international non-profit organization dedicated to fighting child trafficking, recently joined forces to empower kids to be like their favorite superheroes from Incredibles 2 who are sound, alert, and ready to fight evil and counter threats to child safety.

SM Cinema partnered with Called to Rescue Philippines to give kids from the Department of Social Welfare and Development (DSWD) – Muntinlupa branch an Incredible afternoon full of inspirational talks, safety tips, educational games and fun prizes that motivated the young participants to enjoy their childhood while being aware of their surroundings. The kids were also treated to a free screening of the animated family blockbuster, the Incredibles 2, at SM Cinema in SM Southmall.

There was no better way for kids to enjoy their day than be trained like superheroes as they played with the interactive displays of The Incredibles 2! They got a taste of having superpowers in Dash’s Obstacle Course, Violet’s Force Field, Elastigirl’s Trampoline and Mr. Incredible’s Logo Builder. They were given prizes from Jollibee, Papa Ketchup, and Mr. Pluffy when they became whiz kids answering trivia questions about their favorite superhero family. The kids did not only enjoy the time with the Supers, but also had the chance to listen and learn from real-life superheroes of Called to Rescue.

Called to Rescue, founded in 2014 in the Philippines, has been working together with various partners to raise awareness and help lessen the problem of child trafficking in the country and across the globe.

Anthony Pangilinan, Called the Rescue Philippines Officer-in-Charge, leads the activities of the organization like seminars, self-defense training, and school tours, among others. “We do not just educate the kids on trafficking, we also teach them how to fight back. Similar to the movie, our kids should be prepared to fight against the villains of this world,” shared Pangilinan.

You can still catch the animated family blockbuster of the summer, the Incredibles 2, in SM Cinema branches nationwide. Book your tickets through the website, www.smcinema.com or download the SM Cinema mobile app. You may also follow /SMCinema on facebook and @SM_Cinema on Instagram for updates.

ComCo Southeast Asia is the PR partner of SM Cinema.

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Queenie Resmundo

After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.

Queenie continued her career in the challenging path where she thought her creativity that she has been wanting to explore can be put into play. She handles event and media production and helps in the administration matters. Queenie also manages the website content of the Agency. She has already worked on projects of TCL, Oakley, Electrolux, AirAsia, and more to map out.

Queenie graduated Magna Cum Laude with Bachelor’s degree in Journalism at the Polytechnic University of the Philippines – Manila. As writing being the only way she can express more of her thoughts, she was an author of a book published by Precious Pages, was also an intern at Malaya Business Insight newspaper, and is currently a contributor to the online lifestyle blog, When In Manila.

Justin Harvey Llamosa

He serves as the Agency’s torchbearer with his passion, drive and dynamic work in new business and the key projects he handled. Updated in current events and in touch with pop culture and trends, Harvey specializes on research, insights mapping and strategic communications support.

After undergoing a comprehensive training in ComCo Southeast Asia, Harvey now takes a key role in Strategic Planning and New Business and handles projects for WWF-Philippines, AirAsia and M&M’s SEA. He contributed to the success of some of ComCo Southeast Asia’s groundbreaking projects such as the AirAsia Travel Photographer 2016, WWF-Philippines Partners Night, Earth Hour, M&M’s Fun First Move project and AirAsia #ThankYou campaign, among others.

A Dean’s Lister and a graduate of Bachelor of Mass Communication from Pamantsan ng Lungsod ng Maynila (University of the City of Manila), Harvey and his team were declared Champion in the 2013 PRSP (Public Relations Society of the Philippines) Grand Prix, Junior Anvil Awardee in the 49th PRSP Anvil Awards and 1st Runner Up in the 2015 PANA (Philippine Association of National Advertisers) PANANAW Awards.

Peachy Taculod

Peachy Taculod is armed with over 15 years experience in Digital and New Media, Peachy specializes in Digital Strategy, Digital Media Planning and Buying, Social Marketing, Online Community Management, Performance Marketing, and Digital and Social Media Audit.

Peachy has proven leadership experience in managing digital teams and service relationships with key partner clients and experience with C-level client relationship building and management, having worked with companies such as SM Investments Corporation and Globe Telecom.

She has held key positions in various digital and media agencies such as Wunderman, Group M, AdSpark and Ambient Digital, among others. Peachy graduated with a degree of Bachelor of Communication Arts from University of Santo Tomas.

Tricia Cusi

A Public Relations professional who has handled clients from various industries including consumer, corporate, luxury, fashion, hospitality, non-government organizations, health, finance and entertainment

A team leader who ensures the work being delivered, Tricia is always the best in its class that has resulted in account wins, PR awards, clients retained and recognition for clients in their respective industries.

Tricia is an expert in client servicing, media and influencer relations, strategy development, stakeholder engagement, events management, writing press releases, speeches, newsletters and other press materials, proofreading, forward feature tracking and monitoring and analyzing of publicity mileage reports

She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.

Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.

Carl Cuevas, CDM

Carl Cuevas is a seasoned communications practitioner with a holistic experience in strategic communications, account management, digital PR, media relations and editorial work spanning a varied range of industries and is a key player in the creation of ComCo Southeast Asia.

An advocate of Brand Love, he has provided strategic and media counsel for the biggest global and local companies and organizations such as P&G, SM Supermalls, SM Cinema, Electrolux, Cortal SQR, Philippine Airlines, WWF-Philippines, Philam Life, Payoneer, Riot Games, Scoot, Royal Caribbean Cruises, Avon Philippines, Abbott Nutrition, Wyeth Philippines, Alsons Power Group, and Republic Chemicals Inc.

He also served as the in-house internal and external communications lead for Metrobank and for the Union Bank of the Philippines’ Fintech Group.

Carl’s passion for making creative and impactful campaigns has been recognized in IABC Quill Awards and PRSP Anvil Awards such as for the launch of the Mall of Asia Arena that emphasized the artistry of OPM, and for compassion for others through Electrolux Philippines’ CSR program Clothes and Hugs.

He has extensive experience in media relations and has led the Media Centers of the 2017 Forbes Under 30 Summit in Manila and the first International Innovation Summit of the IT and Business Process Association of the Philippines (IBPAP). He was also a core committee member of the Media Centers of the 2015 Forbes Global CEO Summit Manila and APEC 2015.

He graduated Business Management from De La Salle University - Manila.

Joan Icotanim

Her stint in business development of community enterprises, passion in growing these businesses with a heart and commitment to market and promote these through advocacy communication, honed her to strike the balance between being socially responsible and effective communicator at the same time.

Joan, as ComCo Southeast Asia’s Brand Communications and Administration Director, leads the Agency and client-driven advocacy projects and corporate social responsibility campaigns. She currently handles World Vision and Pinnacle Sources, a Manila-based business consultancy firm to social and small-to-medium enterprises (SMEs). She also supports Lamoiyan Corporation’s Licealiz advocacy project in public schools and social media.

Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry

She holds a degree in Business Administration from the University of the Philippines - Diliman.

Peachy Taculod

Carl Cuevas, CDM

He also served as the in-house internal and external communications lead for Metrobank and for the Union Bank of the Philippines’ Fintech Group.

He graduated Business Management from De La Salle University - Manila.

Araw Values Awards

2020: Silver ARAW Award for "Pioneer Insurance's #MoveOnLang Songwriting Competition" in the Love of Country category

Award

Asia-Pacific Stevie Awards

Gold Stevie Award for “Eastern Communication’s Link VIP Club Program” in the category Innovation in Customer Service Management, Planning & Practice (Telecommunications Industries)
Bronze Stevie Award for “Eastern Communications’ ‘Our Strong Connection’ Rebranding Campaign” in the category Brand Renovation/Re-branding category

Awards

The Marketing Events Awards

2018: Bronze Award for “Reel to Real Campaign – Avengers Fan Event and Deadpool Army Invades SM Cinema for Deadpool 2” in the category Best Event – PR/Guerilla Marketing Stunt for its PR Asia Awards

Award

PR Asia Awards

2018: Nominated for “Boutique Agency of the Year”
2018: Nominated for “SM Cinema’s Reel to Real Campaign” in the category PR Event.

Nominations

Mumbrella Awards

2017: Highly Commended for Best Localistaion of Global Strategy for TCL Inspiring Bonding Moments

Award

Spikes Awards

2017: Finalist in Best Use of Ambient Media for Snickers Don't Drive Hungry Campaign - License Plate Execution

Nomination

Marcom Awards

2018: Platinum Award for SM Cinema’s Reel to Real Campaign in Strategic Communications: Communications/Public Relations, Public Relations Program
2018: Gold Award for SM Cinema’s Reel to Real campaign in Strategic Communications: Marketing / Promotion Campaign, Integrated Marketing

Awards

Anvil Awards

2020: Gold Anvil Award for “Crowdsourcing for Meaningful Solutions: The World Vision Social Innovation Challenge” in the category Public Relations Program on a Sustained Basis - Community Development (Urban/ Rural)
2020: Gold Anvil Award for “#AyokoNgPlastik: The WWF Movement Against Single Use Plastics” in the category Specialized Public Relations Program - Advocacy Campaign
2020: Gold Anvil Award for “Make Play Happen: The First Play Advocacy Week led by Play It Forward and Unilab Foundation” in the category Public Relations Program on a Sustained Basis - Youth/ Children's Welfare
2020: Silver Anvil Award for “Eastern@140: A Celebration of 140 Years of Strong Connections” in the category Specialized Public Relations Program - Advocacy Campaign
2020: Silver Anvil Award for “Elevating the Customer Experience: The Eastern Communications Link VIP Club” in the category Public Relations Program Directed at Specific Stakeholders - Consumers
2020: Silver Anvil Award for "One for Children: The World Vision Mother-Baby Friendly Philippines initiative” in the category Specialized Public Relations Program - Advocacy Campaign
2019: Gold Anvil Award for “Igniting Talent – The Camp ComCo Mentorship Program” in the category Specialized Public Relations Program
2019: Gold Anvil Award for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category Public Relations Tools: Exhibit and Special Event – Fan or Consumer Experience
2019: Gold Anvil Award for “Our Strong Connection – The Eastern Communications Internal Rebranding Campaign” in the category Public Relations Program Directed at Specific Stakeholders – Employees
2019: Silver Anvil Award for “Kilusang Kontra Kuto led by Lamoiyan Corporation’s Licealiz” in the category Public Relations Program on a Sustained Basis – Youth / Children’s Welfare
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Public Relations Program Directed at Specific Stakeholders – Consumers
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Specialized Public Relations Program – Advocacy Campaign
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Public Relations Program on a Sustained Basis – Education/Literacy
2019: Silver Anvil Award for “The Gift of Education: The AirAsia-World Vision See the World Initiative” in the category Public Relations Tools: Exhibit and Special Event – Fundraising
2019: Silver Anvil Award for “Raising Awareness for Conservation through Art: WWF’s “Art, Heart, Earth” Program” in the category Specialized Public Relations Program
2019: Silver Anvil Award for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category Public Relations Program Directed at Specific Stakeholders – Consumers
2018: Silver Award for “Pioneer’s #MoveOnLang Songwriting Competition” in the category Public Relations Programs on a Sustained Basis – External Consumers, Communities, Special Interest/Advocacy Groups
2018: Silver Award for “Pioneer’s #MoveOnLang Songwriting Competition” in the category Public Relations Programs on a Sustained Basis – Youth/Children’s Welfare

Awards

Kidlat Awards

2017: Silver for Promo and Activation for Snickers Don't Drive Hungry Campaign - License Plate Execution
2017: Silver for Creative Use of Media for Snickers Don't Drive Hungry Campaign - License Plate Execution

Awards

IABC The Philippine Quill Awards

2019: IABC Quill Award for Agency of the Year 2^nd Runner Up
2019: IABC Quill Award of Excellence for “Eastern @ 140: A Celebration of 140 Years of Strong Connections” in the category of Communication Management – Marketing, Advertising and Brand Communication
2019: IABC Quill Award of Excellence for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category of Communications Management – Customer Relations
2019: IABC Quill Award of Excellence for “Where Movies Come Alive and Move You – The SM Cinema Reel to Real Campaign” in the category of Communication Skills – Special and Experiential Events
2019: IABC Quill Award of Excellence for “#AyokoNgPlastik: The WWF-Philippines’ Movement Against Single-Use Plastics” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Merit for “Be A Play Champion – Unilab Foundation’s Play Advocacy Week Toolkit” in the category of Communication Skills – Publications
2019: IABC Quill Award of Merit for “#Connect2Earth: The WWF-Philippines Earth Hour 2018” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Merit for “Together Possible: the WWF-Philippines Environment Communications Program” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Excellence for “Art for a Cause: the WWF’ “Art, Heart, Earth” PR Program” in the category of Communications Management – Non-profit Campaigns
2019: IABC Quill Award of Excellence for “Igniting Talent — The Camp ComCo Mentorship Program’’ in the category of Communications Training and Education
2018: Nominated for “Agency of the Year”
2018: IABC Quill Award of Excellence for “The Gift of Education – The AirAsia – World Vision See the World initiative” in the category Communication Skills – Audio-Visual
2018: IABC Quill Award of Excellence for “The Gift of Education – The AirAsia – World Vision See the World initiative” in the category Communication Management – Corporate Social Responsibility
2018: IABC Quill Award of Merit for “The Gift of Education – The AirAsia – World Vision See the World initiative” in the category Communication Management – Nonprofit Campaign
2018: IABC Quill Award of Merit for “The Power of the Youth – The WWF Earth Hour Camp” in the category Communication Skills – Special Event
2018: IABC Quill Award of Merit for “The Power of the Youth – The WWF Earth Hour Camp” in the category Communication Management – Nonprofit Campaign
2018: IABC Quill Award of Merit for “Si Kathy at ang Kutostrophe – The Lamoiyan Corporation’s Licealiz KKK Coloring Book” in the category Communication Skills – Publication
2018: IABC Quill Award of Merit for “Youth’s Message of Hope – The Pioneer Insurance #MoveOnLang Songwriting Competition” in the category Communication Management – Social Media
2018: IABC Quill Award of Merit for “Youth’s Message of Hope – The Pioneer Insurance #MoveOnLang Songwriting Competition” in the category Communication Management – Corporate Social Responsibility
2018: IABC Quill Award of Merit for “Our Strong Connection – The Eastern Communications rebranding campaign” in the category Communication Management – Internal Communication
2018: IABC Quill Award of Merit for “AirAsia’s Red Talks with Daphne season 1 – Amazing Stories to Inspire your Journeys” in the category Communication Skills – Audio-Visual
2018: IABC Quill Award of Merit for “AirAsia’s Red Talks with Daphne season 1 – Amazing Stories to Inspire your Journeys” in the category Communication Management – Digital Communications
2018: IABC Quill Award of Merit for “AirAsia’s Red Talks with Daphne season 1 – Amazing Stories to Inspire your Journeys” in the category Communication Management – Marketing, Advertising and Brand Communications
2018: IABC Quill Award of Merit for “#CitizenComCo – The ComCo Southeast Asia Advocacy Communications Practice” in the category Communication Management – Corporate Social Responsibility
2017: IABC Quill Award of Excellence for “Igniting Brand Love through New PR - The Launch of ComCo Southeast Asia” in the category Communication Management: Marketing, Advertising, and Brand Communication
2017: IABC Quill Award of Excellence for “Bringing in the Fun in a Hot Election Season: The Vote M&M's 2016 Campaign” in the category Communication Management: Social Media Programs

Awards

Queenie Resmundo

After undergoing a comprehensive training in ComCo Southeast Asia, Queenie is now the Production and Administration Associate of the Agency.

Justin Harvey Llamosa

AC Recio

Is the Agency’s content wizard as he takes a key role in ComCo Southeast Asia’s multimedia content and creative services. He did exemplary work for various content initiatives ranging from copy, graphics design, social media and online video for various clients and ComCo’s corporate requirements.

After undergoing a comprehensive training in ComCo Southeast Asia, AC now takes a key role in Multimedia Content and Creative Services, and manages accounts such as Lamoiyan Corporation’s Licealiz, Pioneer Insurance, Platinum Karaoke, Pinnacle Sources – a business consultancy firm catering to SMEs and World Vision.

He contributed to the success of some of ComCo Southeast Asia’s most memorable campaigns such as Licealiz: Kilusang Kontra Kuto, Pioneer Insurance #MoveOnLang Songwriting Competition and Platinum Karaoke’s AlDub campaign, among others.

He earned his Bachelor of Arts in Communication degree with honors (Second Honor) from the Ateneo de Manila University. He had his internship at global communications firm Fleishman Hillard and e-commerce site Groupon Philippines.

Rachel Syfargo

Has vast experience in both Advertising and Public Relations, conceptualizing and executing marketing programs that encompassed both fields.

During her stint in Megaworld, Rachel was part of the team that won Best in Big Idea for the Second Half 2015 Planning and Best in Integrated Marketing Communications during the 2016 Business Planning Session. She was also the Communications point person in charge of the Megaworld’s Chinese New Year campaign and Easter Wonderland PR Campaign, both of which won Quill Excellence awards under the Marketing Communications and Special Events categories, respectively. She has also managed projects for brands of various multi-national companies such as Procter & Gamble’s Pampers and e.Studyante (e.student) CSR program and Wyeth’s Promil, Bonakid and Promama.

Aside from strategic planning and execution, Rachel also handles copywriting and editorial duties within her projects. As Communications Manager of Megaworld Commercial Division, she has served as Senior Editor of the Megaworld Lifestyle Malls Magazine and also managed content creation for ads and supplements, both for print and online. For PR Campaigns, aside from writing press releases, she has also created photos and stories that have landed in the front page among these Eastwood City’s Easter Egg Tree in 2014, Lucky Chinatown’s Year of the Sheep decor and Mid-Autumn Guinness Lantern Display and Eastwood City’s New Year Countdown to 2016. As Editorial Director in Campaigns & Grey PR., she was in charge of writing press releases, print supplements, TV capsule copies and editing event scripts.

Joan Icotanim

Joan is also a former Social Enterprise Development Officer, Category Manager and Lead Production Planner at Human Nature, a leading social enterprise in personal care and consumer goods industry

She holds a degree in Business Administration from the University of the Philippines - Diliman.

Tricia Cusi

She is experienced in social media marketing, crisis communications, executive training, media planning and blogging as well as traffic controlling in a boutique or big agency.

Prior to her international stint Tricia Cusi was a Senior Account Manager in Campaigns & Grey PR.

Ferdinand Bondoy, CDM

A champion of strategic integration, Ferdinand L. Bondoy is a multi-awarded communications practitioner with extensive communications work, regional collaboration, and international training throughout his career. Ferdinand, who is also a certified digital marketer and crisis counselor in Asia-Pacific, has mastered the diverse fields of communications such as Strategic Communications, Integrated Marketing Communications, Marketing and Corporate Public Relations, Digital and Social, Content Marketing, Advocacy Communications, Cause Related Marketing, Corporate Social Responsibility, Internal Communications, Influencer Marketing, Special Events, and Video Storytelling, among others.

He has serviced some of the biggest global and local brands and organizations in the region (Shell, P&G, GSK, Wyeth, Boehringer Ingelheim, HP, Philips, Abbott, Pru Life UK, Volkswagen, Alaska, City of Dreams Manila, Nobu Hotel, KakaoTalk) and spearheaded landmark campaigns recognized by the industry here and across the globe. His works have been recognized by prestigious award-giving bodies such as Cannes Lion, Spikes Asia, PR Awards Asia, Mumbrella, MarCom Awards, Marketing Event Awards, Marketing PR Awards, Stevie Awards, Asia-Pacific Tambuli Awards, Kidlat, ARAW, Anvil Awards, and Quill Awards.

Ferdinand co-founded ComCo Southeast Asia, a global award-winning integrated communications agency headquartered in the Philippines with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, which champions the practice of the emerging global disciplines of New PR and Smart Social. In just 5 years, the trailblazing communications agency has done groundbreaking work for more than 65 local, regional and international brands (e.g. Eastern Communications, Jobstreet, Teleperformance, Xiaomi, Sunlife ASC, Lenovo, Licealiz, Gumtect, Hapee Kiddie, Electrolux, M&M’s, Snickers, Goodyear, AirAsia, SM Cinema, IMAX, Director’s Club, Snack Time, TCL, BPI Philam Life, Pioneer Insurance, Oakley, Old Spice, The Medical City - Clark, Ayala Malls) including reputable development and humanitarian organizations (e.g. World Vision, WWF, Unilab Foundation, UNFPA, WHO). Under his leadership, ComCo SEA has been awarded twice as Agency of the Year 2nd Runner-up at the IABC Quill Awards, Finalist for Boutique PR Consultancy of the Year in Asia at Campaign Asia Pacific’s PR Awards Asia, and 76 metals from various local and international award-giving bodies since its creation in 2016.

Ferdinand started young in the communications field having been an academic scholar of the Public Relations Society of the Philippines (PRSP) in Pamantasan ng Lungsod ng Maynila (University of the City of Manila) where he graduated Cum Laude with a degree in Bachelor of Mass Communication. As a way of giving back to the industry, he created the award-winning Camp ComCo Mentorship Program which has been recognized for training and producing a new breed of young communications practitioners. He is also fondly called as "coach" by those whom he took under his wing and mentored extensively in the practice.

Prior to ComCo SEA, Ferdinand was the Vice President for Brand Marketing, Digital, Social and Content of FleishmanHillard and Associate PR Director of Campaigns & Grey. Before his agency stint, he held corporate communications roles in First Metro Investment Corporation, Luen Thai International Group, and Globe Telecom as well as a broadcast journalism post in ABS-CBN News and Current Affairs.

Ferdinand is the Secetary and Chair of Digital & Publicity Committee of the International Association of Business Communicators (IABC) Philippines and Board Trustee and Chair of Students' PR Congress and Grand Prix of the Public Relations Society of the Philippines (PRSP). He also represents ComCo Southeast Asia in the the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Chartered Institute of Public Relations (CIPR) based in the United Kingdom, the ASEAN Public Relations Network (APRN), the Social Media Club based in Los Angeles in USA, and the International Public Relations Association (IPRA).

SM Cinema and Called to Rescue join forces for kids

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Success!

Queenie Resmundo

Justin Harvey Llamosa

Peachy Taculod

Tricia Cusi

Carl Cuevas, CDM

Joan Icotanim

Peachy Taculod

Carl Cuevas, CDM

Araw Values Awards

Award

Asia-Pacific Stevie Awards

Awards

The Marketing Events Awards

Award

PR Asia Awards

Nominations

Mumbrella Awards

Award

Spikes Awards

Nomination

Marcom Awards

Awards

Anvil Awards

Awards

Kidlat Awards

Awards

IABC The Philippine Quill Awards

Awards

Queenie Resmundo

Justin Harvey Llamosa

AC Recio

Rachel Syfargo

Joan Icotanim

Tricia Cusi

Ferdinand Bondoy, CDM