Skechers, The Comfort Technology Company™, announced that it has transitioned its operations in the Philippines from a third-party distributor to Skechers USA Philippines, Inc. in order to maximize the brand’s growth prospects in the region.
“The Philippines has immense potential for Skechers, and with our dedicated team focused on growth and delivering the integrated capabilities of Skechers, we believe this step accelerates that potential,” said David Weinberg, chief operating officer of Skechers USA, Inc. “With Skechers’ appealing lifestyle collections, groundbreaking comfort innovations and our corporate support, we believe the Philippines can become a key market for us in Southeast Asia.”
“Skechers is a global brand that many Filipino consumers already know and love. With this new dedicated approach, we will be able to reach more of the 100 million men, women and children in this country and offer them a wider selection of great Skechers products through expanded channels,” added Suzette Pasustento, country manager for Skechers USA Philippines. “We are presently in the first phase of re-establishing the brand in the market: setting up new offices in Manila, implementing a distribution center, and we opened our first new store this month. In 2022, we will introduce new product categories, open more retail locations and expand our door count with new retailers, as well as launch a comprehensive marketing campaign.”
Known for its comfort, style, quality and innovations, a full range of the brand’s lifestyle and performance footwear and apparel will be available in retail stores, including the recently opened location in Alabang Town Center and another in Ayala Malls Manila Bay planned to open this week. Another 10 to 12 additional concept stores are planned for the first half of 2022. The famous shoe brand will also be available in key department and specialty stores—including Planet Sports and The SM Store.
The brand’s prior distributor in the Philippines, Trendworks International, will continue to sell Skechers products through the end of 2021.
About the Brand
Skechers USA Philippines, Inc. is operated by Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company based in Southern California. The Company designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 4,170 Company and third-party-owned retail stores and e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia, Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan, India, Europe and Latin America. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok.
COMCO Southeast Asia is the PR partner of the shoe brand in the Philippines.