Reef, a surf and lifestyle brand known worldwide, continues to promote responsible travel and environmental conservation with a fun-filled weekend in Baler for the Free the Sea Movement 2 last September 29 until October 1 , 2017.

In partnership with WWF Philippines, Free the Sea Movement 2 was set in Baler, Aurora, one of the country’s top hotspots for surfing. The exciting three-day event treated guests to a slew of fun activities that had them experience the waves and beauty of Sabang Beach.

FREE THE SEA MOVEMENT 2- Reef and WWF Volunteers pose after cleaning up the shores of Sabang Beach in Baler, Aurora.

Free the Sea Movement 2 opened with a coastal clean-up and talk from Mr. Ruel Barte of WWF Philippines on sustainable tourism, a cause near and dear to Reef’s heart as it is in line with Reef’s global humanitarian outreach campaign “We Heart.”

“As travelers, we may be just passing through other beaches and cities but through our We Heart campaign, we want to educate people on the importance of leaving a positive impact on the local communities we visit,”

“With more and more travelers discovering the beauty of our islands and with the rise of local tourism, now is a good time for us to educate people on the environmental impact tourism has and how we all need to work together maintain our beaches so people can continue to enjoy them for years to come,” Marnelli Gaerlan, Marketing Head for Reef, shared.

Reef spearheaded the coastal clean-up together with WWF, Surfari Philippines and, volunteers to remove wastes and objects that were not naturally part of the beauty of Sabang Beach. Afterwards, guests then got to enjoy what Sabang Beach was famous for – Surfing on its amazing waves!

SURF’S UP. A Reef FTSM 2 participant riding the wave at Surfari Beginner’s Competition

Volunteers got the chance to reconnect with nature and learn to ride the waves from lessons conducted by Nalu Surf Camp.

In the evening, Reef presented WWF a donation to benefit the organization’s environmental programs. Soundcloud Philippines’ Ann Clerigo and Indie Band Banna Harbera then filled the night with amazing music as the volunteers enjoy drinks on a laid back Baler evening.

The next day opened with even more to offer surfing enthusiasts, as they witness the Surfari Beginners’ Competition, wherein Shan Alejos won a customized surf board as she bagged 1st place for the Tandem category, followed by Mikaela Alde, with Joana Valencia coming in 3rd place; and in the singles category with Juan Carlos Angeles, in the first place, then Marcus Dieter and JP Pang coming in second and third place respectively.

Surfari Beginner’s Competition grand prize winner, Shan Alejos (left).

The weekend was capped by a festive After Party with musical performances from Eazyhead, and new and classic party remixes from DJ Doms Badwolf & DJ CC.

“Baler was the perfect setting for us to promote responsible travel and environmental conservation, while at the same time, giving everyone a taste of what they can enjoy if we remember to care of our beaches – which is delicious local food and music, white beaches, clear water and of course, gigantic waves and surfing like no other!” Gaerlan said.

Reef’s ‘Free the Sea Movement: Baler” was sponsored by Juan Light Studio, Bike King’s Kitchen, Madison’s Cafe Baler, La Patricia Hotel, Baler and The Shack, Baler with music partners Ann Clerigo, Banna Harbera, Eazyhead, DJ Domes Badwolf and DJ CC.

ComCo Southeast Asia is the PR partner of Reef.