World Vision’s “Mother-Baby Friendly Philippines” Initiative

Mother-Baby Friendly Philippines, also known as the Crowd-based Monitoring of Milk Code Compliance (CMMCC), is a project by World Vision Philippines in partnership with the Department of Health (DOH) that allows Filipinos, especially mothers, to track and monitor any compliances and non-compliances in the Executive Order (EO) 51 (Philippine Milk Code of 1986), Republic Act (RA) 7600 (Rooming-in and Breastfeeding Act of 1992), and Republic Act (RA) 10028 (Expanded Breastfeeding Act of 2009), three laws that supports breastfeeding and proper nutrition of babies from 0 to 3 years old. Through a reporting system and crowd-sourcing monitoring campaign enabled by the project’s official website, mobile application, and text mechanism, everyone will be more alert in monitoring any violations of the mentioned laws as well as become more literate in knowing the proper nurturance of babies and its implications to their growth.

World Vision’s “Mother-Baby Friendly Philippines” Initiative won the following:

  • PRSP Silver Anvil Award for Specialized PR Program – Advocacy Campaign
  • IABC Quill Award for Communications Management – Nonprofit Campaign