TCL’s 35 Winning Years
In 2016, TCL, one of the world’s leading players in the global TV industry, is commemorating its 35th anniversary. In the Philippines, TCL has also climbed to the number three spot in terms of sales for LED based TVs.
To celebrate these milestones, TCL decided to throw a victory party press conference entitled “35 Winning Years” which is also in line with its sports marketing initiative. Done partnership with ESPN, TCL is inviting families to share life through sports as they launch online videos highlighting inspiring stories of athletes.
For the TCL Victory Party Press Conference, the agency conceptualized and managed the event, including the engagement of Philippine Azkals football player Simone Rota. The agency was able to bring 70 lifestyle and sports media attendees and over PHP7.5 million worth of media values.
The TCL Inspiring Bonding Moments campaign won the 2017 Mumbrella Awards – Highly Commended for Best Localization of Global Strategy.