Lamoiyan Corporation’s Licealiz Kilusang Kontra Kuto

Led by Lamoiyan Corporation’s Licealiz Head Lice Treatment Shampoo and supported by the Department of Education, UP Manila College of Public Health, and Mommy Bloggers Philippines, the Kilusang Kontra Kuto was launched as an educational movement to help address the public health problem that is head lice infestation. Through institutional partnerships, PR executions and on-ground activations, the campaign aimed to educate the public regarding head lice prevention and proper treatment, as well as to remove the stigma associated with being kuto-infested.

Licealiz’s “Kilusang Kontra Kuto” won the following:

  • IABC Quill Award of Merit for Communication Skills – Publication (Si Kathy at ang Kutostrophe Coloring Book)
  • PRSP Silver Anvil Award for Public Relations Program on a Sustained Basis – Youth / Children’s Welfare