Electrolux FashionCare Campaign
Today’s modern moms care not only for their family but are constantly looking for ways they can be their best self – and clothes can be a valuable asset in giving them the confidence to face the world.
The Electrolux UltimateCare range of washing machines come with innovations that prevent the fading of colors, shrinkage and misshaping – and to launch their latest products, we created the FashionCare campaign, designed to help fashionista moms care for their clothes.
To give moms the info they need to always look their best, the agency put together the Electrolux FashionCare Council composed of iconic designer Rajo Laurel, Amina Aranaz-Alunan, founder, executive director and teacher of SoFA Design Institute, and Creative Director of bag label ARANÁZ, and Janice Villanueva, successful mompreneur and founder of Mommy Mundo. They were launched to the media during Electrolux’s 15th anniversary event.
The team also ran the Electrolux FashionCare Blogwriting Competition, which invited fashion and lifestyle bloggers to share their power dressing tips on their blogs and social networking sites. To create greater awareness for the contest, the agency partnered with Bloggers United, one of the country’s premier groups of fashion and lifestyle bloggers.
The result: Over P21 million in media values and over 40 blogpost entries for the Electrolux FashionCare blogwriting contest.