Eastern Communications’
Our Strong Connection
Eastern Communications’ rebranding campaign “Our Strong Connection” is a call to bring back the human connection in the business of communications technology. This internal communications initiative was aimed at defining the company’s unique brand as being “high tech”, as they provide innovative services and “high touch” with their personalized customer service The company’s first step was to inspire its officials and employees to embrace the new brand through a holistic internal campaign, It began with a branding exercise, that allowed Eastern to improve its mission, vision and values. Branding collaterals were produced, showcasing new brand booklets, a redesign of the company logo and a website revamp, mounting billboards and street banners. Clients were also engaged in their Client Recognition Program that offered perks and privileges while promoting an even better customer service and products.
Eastern Communications’ “Our Stronger Connection” rebranding campaign won the following::
- Bronze Stevie® Award for Brand Renovation/Re-branding category
- IABC Quill Award of Merit in the Communication Management Division under Internal Communication Category
- Gold Anvil Award under Public Relations Program Directed at Specific Stakeholders category
