Fast moving to its 7th year, COMCO Southeast Asia (SEA) reinforces its expansion as it appoints seasoned communications practitioner Michelle “Mish” Marie Casal to be the group’s newest Deputy Account Operations Director and Digital, Social and Content Administrator.
With over a decade of experience in digital and integrated marketing, public relations, brand strategy, and business development, Mish leads COMCO’s digital and integrated communications business unit that offers services like social media management, digital activation and public relations, influencer marketing, multimedia arts, video storytelling, and community management, among others. She leads the management of COMCO’s key digital and integrated communications accounts such as Lamoiyan Corporation’s Licealiz Anti-Head Lice Shampoo, logistics giant Lalamove, leading home-improvement store Mr.DIY, health products producer APLGO, Sun Life Asia Service Center Philippines, the shared services arm of Sun Life Philippines, the European Higher Education Fair of the European Union in the Philippines, and Uratex Monobloc.
Throughout her career, Mish was able to hone expertise in almost all industries such as real estate, healthcare, FMCG, BPO, B2B, and more. Some of the clients she’s worked with include MSD, Aboitiz Land, DHL, Victory Liner, and Shell.
“I joined COMCO as I felt that the culture and values aligned with mine. I appreciate that the organization puts people at the center of what it does and it values relationships and honing talents. I also appreciate the fact that the company advocates for social change and strives to be innovative and be out of the box when you look at all the possibilities we can do for PR and digital marketing,” said Mish.
“Mish is a great addition to our growing team. With her solid experience and expertise, I believe that COMCO SEA’s digital, social, content, and integrated communications arm will continue to flourish, create excellent campaigns, and provide quality service to our clients,” says Mr. Ferdinand Bondoy, COMCO SEA’s Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder.
Apart from Mish, the Agency also welcomes Pinky Tuason as Brand Communications Supervisor and Paula Jhea Sison as Brand Communications Officer.
Pinky is an accomplished communications professional with experience in corporate communication, editorial services, events management, content creation and planning, design, and video editing. She has a diverse work background having worked in industries ranging from manufacturing to technology and social institutions. Pinky previously handled communications positions at Philip Morris, Canon, and Victory Church. Before joining COMCO SEA, Pinky was already an award winner after bagging two prestigious Anvil Awards: The Anvil Award of Excellence for “Bachang Advocacy” for Canon and the Anvil Award of Recognition for “PMTV Heads Up!” for Philip Morris International.
Meanwhile, Paula is an exceptional communications practitioner and writer with extensive experience in government communications. For two consecutive years, she received the Pag-Asa ng Bayan Award (Employee of the Year) and the Dangal ng Bayan Award (Employee of the Year) working for the Pangasinan Provincial Government. She is also part of the current Camp COMCO Mentorship Program Cycle 19, under House Whaleshark.
Along with COMCO Southeast Asia’s officers, the Agency is equally proud to onboard top graduates of its multi-awarded Camp COMCO Mentorship Program.
Joining COMCO Southeast Asia as Digital and Integrated Communications Associate is Hiacynth Ablanez, a proud graduate of the 16th Cycle of the Camp COMCO Mentorship Program under House Hawksbill. She graduated from Bulacan State University with a Cum Laude Latin Honor for her Bachelor of Arts in Broadcasting degree.
COMCO Southeast Asia also welcomes Executive Initiatives and Communications Associate Patricia Yap. A Loyola Schools scholar, Patricia was part of Camp COMCO Cycle 13 under House Bearcat. She graduated from the Ateneo de Manila University with a Bachelor of Arts in Communication Arts degree and a Magna Cum Laude Latin Honor. Patricia is also a writer for the SEA Wave Pop Culture Magazine.
Newest Brand Communications Associate Gabby Marcelo is a graduate of the De La Salle University – Dasmariñas with a degree in AB Communication with a Specialization in Public Relations. She is a member of House Whaleshark of the Camp’s 18th cycle.
Mabel Villanueva is COMCO SEA’s newest Digital and Integrated Communications Associate. Mabel graduated from the Pamantasan ng Lungsod ng Maynila as a Magna Cum Laude. She is also a member of the award-winning House Bearcat during the 15th Camp COMCO cycle and was declared House Wars Grand Champion during the cycle.
Another Executive Initiatives and Communications Associate is Dianne Curray. Dianne is a Magna Cum Laude from the Lyceum of the Philippines University and was a consistent Dean’s List Awardee throughout college. Dianne also comes from the 18th Cycle of Camp COMCO under House Bearcat.
COMCO SEA welcomes its newest Digital and Multimedia Arts Associate, Gabriel Gonzales. Gabriel is a graduate of Mapúa University with a Bachelor’s Degree in Multimedia Arts and Sciences. Gabriel is a Camp COMCO House Wars Cycle 16 Champion after winning the campaign pitch for House Bearcat.
Finally, COMCO SEA introduces Jaderick Buhay as one of the new Brand Communications Associates. He graduated Magna Cum Laude from the University of Batangas with a Bachelor of Arts in Communication degree. Jade is currently a member of the latest Camp COMCO cycle, Cycle 19, and is a member of House Flying Fox.
With these new additions to the team, COMCO Southeast Asia’s Regional Integration & Chief Executive Director Mr. Ferdinand Bondoy trusts that the Agency he built is in good hands.
“I have always been someone who believes that real talent and character knows no school, province/country, ethnicity, civil and social status, gender, religion, and even health condition. If we see that you have the potential to make a difference, readiness to join us in our mission of meaningful storytelling, and is culture fit to be part of our dynamic COMCO squadron, then you will see yourself doing the best work of your life, together with like-minded and like-hearted individuals in COMCO. In COMCO, we don’t just hire employees, we look for people who have the potential to eventually become our partners and successors,” said Mr. Bondoy.
To know more about COMCO Southeast Asia, visit comcosea.com. Follow them on social media: facebook.com/comco.southeastasia on Facebook, linkedin.com/company/comcosea, and @comco_sea on both Instagram and Twitter.
About COMCO Southeast Asia
COMCO Southeast Asia, headquartered in the Philippines and with affiliate network presence in Singapore, Thailand, Malaysia, and Indonesia, is a powerhouse and global award-winning integrated communications agency. With the unique brand of Meaningful Storytelling, the Agency has done groundbreaking works for more than 95 local, regional, and international brands including reputable development and humanitarian organizations. COMCO SEA has been awarded thrice as Agency of the Year 2nd Runner-up at the IABC Quill Awards; Agency of the Year – Silver Award at the ASEAN PR Excellence Awards; Finalist for Boutique PR Consultancy of the Year at Campaign Asia Pacific’s PR Awards Asia, PRCA APAC Awards, Marketing Interactive’s PR Awards Asia-Pacific, and the global CIPR Excellence Awards; and 140 metals from various local and international award-giving bodies.
COMCO Southeast Asia is a member of the COMCO Mundo League of Enterprises. COMCO Mundo is the parent and umbrella organization that houses COMCO’s trailblazing companies and initiatives such as COMCO Southeast Asia, COMCO Middle East and Africa, TARO Digital AOX, SEA Wave Pop Culture Studio, Citizen COMCO Advocacy Program and Camp COMCO Alumni Society.